An exploratory study on brand connotations by Indian youth
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2009-11-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2876/im_en_2009_3_Khare.pdf |
| _version_ | 1818684492582223872 |
|---|---|
| author | Arpita Khare Sapna Rakesh M.K. Dash |
| author_facet | Arpita Khare Sapna Rakesh M.K. Dash |
| author_sort | Arpita Khare |
| collection | DOAJ |
| first_indexed | 2024-12-17T10:51:30Z |
| format | Article |
| id | doaj.art-9333bb243f644a998eb12f4202d04263 |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-12-17T10:51:30Z |
| publishDate | 2009-11-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-9333bb243f644a998eb12f4202d042632022-12-21T21:51:58ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262009-11-01532876An exploratory study on brand connotations by Indian youthArpita KhareSapna RakeshM.K. Dashhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2876/im_en_2009_3_Khare.pdf |
| spellingShingle | Arpita Khare Sapna Rakesh M.K. Dash An exploratory study on brand connotations by Indian youth Innovative Marketing |
| title | An exploratory study on brand connotations by Indian youth |
| title_full | An exploratory study on brand connotations by Indian youth |
| title_fullStr | An exploratory study on brand connotations by Indian youth |
| title_full_unstemmed | An exploratory study on brand connotations by Indian youth |
| title_short | An exploratory study on brand connotations by Indian youth |
| title_sort | exploratory study on brand connotations by indian youth |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2876/im_en_2009_3_Khare.pdf |
| work_keys_str_mv | AT arpitakhare anexploratorystudyonbrandconnotationsbyindianyouth AT sapnarakesh anexploratorystudyonbrandconnotationsbyindianyouth AT mkdash anexploratorystudyonbrandconnotationsbyindianyouth AT arpitakhare exploratorystudyonbrandconnotationsbyindianyouth AT sapnarakesh exploratorystudyonbrandconnotationsbyindianyouth AT mkdash exploratorystudyonbrandconnotationsbyindianyouth |