An exploratory study on brand connotations by Indian youth

Bibliographic Details
Main Authors:	Arpita Khare, Sapna Rakesh, M.K. Dash
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2009-11-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2876/im_en_2009_3_Khare.pdf

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