Marketing Approach of Brazilian Wind Energy Sector
Prospects for the wind energy market have proposed changes of focus to managerial issues. The objective of this article is to map the specific market factors from Brazilian wind energy industry, in order to develop reflections and considerations on the subject, towards to the managerial, strategic a...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Universidad Alberto Hurtado
2013-12-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | https://www.jotmi.org/index.php/GT/article/view/1140 |
| _version_ | 1797848388128997376 |
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| author | Gustavo Henrique Silva de Souza Nilton César Lima Jamerson Viegas Queiroz Antonio Sergio Torres Penedo Jorge Artur Peçanha de Miranda Coelho Antonio Carlos Silva Costa |
| author_facet | Gustavo Henrique Silva de Souza Nilton César Lima Jamerson Viegas Queiroz Antonio Sergio Torres Penedo Jorge Artur Peçanha de Miranda Coelho Antonio Carlos Silva Costa |
| author_sort | Gustavo Henrique Silva de Souza |
| collection | DOAJ |
| description | Prospects for the wind energy market have proposed changes of focus to managerial issues. The objective of this article is to map the specific market factors from Brazilian wind energy industry, in order to develop reflections and considerations on the subject, towards to the managerial, strategic and commercial development of the sector. Through an exploratory methodology in empirical format, and by a SWOT analysis of Telescopic Observations Strategic Framework, were found results that show funding and grants determined by Brazilian government, as the big question of the wind energy industry marketing, allowing the economic viability of wind energy projects. Further, it appears that the wind energy industry is eager to investments and has great potential for new business, but there are problems within the producing companies which that have to be assessed, such as the competitiveness capability, the high equipment costs, the installation locations limitations and lack of specialized employees with specific skills and capacities. |
| first_indexed | 2024-04-09T18:27:49Z |
| format | Article |
| id | doaj.art-933c383e2ced46c8a80ef23d54426449 |
| institution | Directory Open Access Journal |
| issn | 0718-2724 |
| language | English |
| last_indexed | 2024-04-09T18:27:49Z |
| publishDate | 2013-12-01 |
| publisher | Universidad Alberto Hurtado |
| record_format | Article |
| series | Journal of Technology Management & Innovation |
| spelling | doaj.art-933c383e2ced46c8a80ef23d544264492023-04-11T20:01:02ZengUniversidad Alberto HurtadoJournal of Technology Management & Innovation0718-27242013-12-018410.4067/S0718-27242013000500005871Marketing Approach of Brazilian Wind Energy SectorGustavo Henrique Silva de Souza0Nilton César Lima1Jamerson Viegas Queiroz2Antonio Sergio Torres Penedo3Jorge Artur Peçanha de Miranda Coelho4Antonio Carlos Silva Costa5Federal University of Alagoas (Universidade Federal de Alagoas)Federal University of Uberlândia (Universidade Federal de Uberlândia)Federal University of Rio Grande do Norte (Universidade Federal do Rio Grande do Norte)Federal University of Uberlândia (Universidade Federal de Uberlândia)Federal University of Alagoas (Universidade Federal de Alagoas)Federal University of Alagoas (Universidade Federal de Alagoas)Prospects for the wind energy market have proposed changes of focus to managerial issues. The objective of this article is to map the specific market factors from Brazilian wind energy industry, in order to develop reflections and considerations on the subject, towards to the managerial, strategic and commercial development of the sector. Through an exploratory methodology in empirical format, and by a SWOT analysis of Telescopic Observations Strategic Framework, were found results that show funding and grants determined by Brazilian government, as the big question of the wind energy industry marketing, allowing the economic viability of wind energy projects. Further, it appears that the wind energy industry is eager to investments and has great potential for new business, but there are problems within the producing companies which that have to be assessed, such as the competitiveness capability, the high equipment costs, the installation locations limitations and lack of specialized employees with specific skills and capacities.https://www.jotmi.org/index.php/GT/article/view/1140Wind EnergyEnergetic ManagementSWOT analysisTelescopic Observations Strategic Framework |
| spellingShingle | Gustavo Henrique Silva de Souza Nilton César Lima Jamerson Viegas Queiroz Antonio Sergio Torres Penedo Jorge Artur Peçanha de Miranda Coelho Antonio Carlos Silva Costa Marketing Approach of Brazilian Wind Energy Sector Journal of Technology Management & Innovation Wind Energy Energetic Management SWOT analysis Telescopic Observations Strategic Framework |
| title | Marketing Approach of Brazilian Wind Energy Sector |
| title_full | Marketing Approach of Brazilian Wind Energy Sector |
| title_fullStr | Marketing Approach of Brazilian Wind Energy Sector |
| title_full_unstemmed | Marketing Approach of Brazilian Wind Energy Sector |
| title_short | Marketing Approach of Brazilian Wind Energy Sector |
| title_sort | marketing approach of brazilian wind energy sector |
| topic | Wind Energy Energetic Management SWOT analysis Telescopic Observations Strategic Framework |
| url | https://www.jotmi.org/index.php/GT/article/view/1140 |
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