Social entrepreneur management of personal network linkages: Does the use of social media increase resources?

Research on social entrepreneurship highlights how important resources are since a lack of them may undermine a social organization's activity and mission. To maintain or increase the amount of resources available, the social entrepreneur needs to manage his/her personal network linkages via s...

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Main Authors: Susana Bernardino, J. Freitas Santos, Pedro Silva
Format: Article
Language:English
Published: Universidade de Santiago de Compostela 2023-06-01
Series:Revista Galega de Economía
Subjects:
Online Access:https://revistas.usc.gal/index.php/rge/article/view/8590
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author Susana Bernardino
J. Freitas Santos
Pedro Silva
author_facet Susana Bernardino
J. Freitas Santos
Pedro Silva
author_sort Susana Bernardino
collection DOAJ
description Research on social entrepreneurship highlights how important resources are since a lack of them may undermine a social organization's activity and mission. To maintain or increase the amount of resources available, the social entrepreneur needs to manage his/her personal network linkages via social media to connect with current stakeholders and seek new ones. This research uses primary data collected from a survey of social organizations to see whether the social entrepreneur’s network reliance on social media increases the amount of resources available for the social organization. The primary data was collected between January and March 2020. The results obtained from 313 social organizations in Portugal show that the social entrepreneur’s network linkages have a direct and an indirect effect. Directly, managing the social entrepreneur’s linkages with stakeholders seems to attract resources for the social organization. The indirect effects occur via social media usage, firstly, by seeking and establishing relationships with new stakeholders, and secondly, by managing the personal linkages with the current network of stakeholders.
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spelling doaj.art-933f734c63994568ad1488c943491b4e2023-06-12T12:13:20ZengUniversidade de Santiago de CompostelaRevista Galega de Economía1132-27992255-59512023-06-0132210.15304/rge.32.2.8590Social entrepreneur management of personal network linkages: Does the use of social media increase resources?Susana Bernardino0J. Freitas Santos1Pedro Silva2The Centre for Organisational and Social Studies of the Polytechnic of Porto (CEOS.PP), PortugalThe Centre for Organisational and Social Studies of the Polytechnic of Porto (CEOS.PP), PortugalThe Centre for Organisational and Social Studies of the Polytechnic of Porto (CEOS.PP), Portugal Research on social entrepreneurship highlights how important resources are since a lack of them may undermine a social organization's activity and mission. To maintain or increase the amount of resources available, the social entrepreneur needs to manage his/her personal network linkages via social media to connect with current stakeholders and seek new ones. This research uses primary data collected from a survey of social organizations to see whether the social entrepreneur’s network reliance on social media increases the amount of resources available for the social organization. The primary data was collected between January and March 2020. The results obtained from 313 social organizations in Portugal show that the social entrepreneur’s network linkages have a direct and an indirect effect. Directly, managing the social entrepreneur’s linkages with stakeholders seems to attract resources for the social organization. The indirect effects occur via social media usage, firstly, by seeking and establishing relationships with new stakeholders, and secondly, by managing the personal linkages with the current network of stakeholders. https://revistas.usc.gal/index.php/rge/article/view/8590Social organizationsSocial entrepreneurNetworkSocial mediaResources
spellingShingle Susana Bernardino
J. Freitas Santos
Pedro Silva
Social entrepreneur management of personal network linkages: Does the use of social media increase resources?
Revista Galega de Economía
Social organizations
Social entrepreneur
Network
Social media
Resources
title Social entrepreneur management of personal network linkages: Does the use of social media increase resources?
title_full Social entrepreneur management of personal network linkages: Does the use of social media increase resources?
title_fullStr Social entrepreneur management of personal network linkages: Does the use of social media increase resources?
title_full_unstemmed Social entrepreneur management of personal network linkages: Does the use of social media increase resources?
title_short Social entrepreneur management of personal network linkages: Does the use of social media increase resources?
title_sort social entrepreneur management of personal network linkages does the use of social media increase resources
topic Social organizations
Social entrepreneur
Network
Social media
Resources
url https://revistas.usc.gal/index.php/rge/article/view/8590
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