Green marketing: A new lifeline for the MNC’s
We invoke all supporting earth sitting at ease or rising up, standing or going on our way with our right foot and with our left we will not reel upon the earth’s thus began the journey of the civilized man of the yore on the planet earth. But somewhere on the way, he somehow lost that bhaya and bha...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Action for Sustainable Efficacious Development and Awareness
2009-12-01
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| Series: | Environment Conservation Journal |
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| Online Access: | https://journal.environcj.in/index.php/ecj/article/view/1983 |
| _version_ | 1811167323400175616 |
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| author | Pankaj Madan Uday Khanna Manish Kumar Rupa Khanna Malhotra |
| author_facet | Pankaj Madan Uday Khanna Manish Kumar Rupa Khanna Malhotra |
| author_sort | Pankaj Madan |
| collection | DOAJ |
| description |
We invoke all supporting earth sitting at ease or rising up, standing or going on our way with our right foot and with our left we will not reel upon the earth’s thus began the journey of the civilized man of the yore on the planet earth. But somewhere on the way, he somehow lost that bhaya and bhakti and instead, arrogated to him the right to slit opens the earth, despite its known adverse impact on the other flora and fauna, for mining her hidden treasure. The study clearly depicts that the companies who emerges as the clear winner are those who are concerned for their planet as they believe in the philosophy that ‘green and steady wins the race.’
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| first_indexed | 2024-04-10T16:07:15Z |
| format | Article |
| id | doaj.art-9354daf152064fa0affc252f8fcc76b3 |
| institution | Directory Open Access Journal |
| issn | 0972-3099 2278-5124 |
| language | English |
| last_indexed | 2024-04-10T16:07:15Z |
| publishDate | 2009-12-01 |
| publisher | Action for Sustainable Efficacious Development and Awareness |
| record_format | Article |
| series | Environment Conservation Journal |
| spelling | doaj.art-9354daf152064fa0affc252f8fcc76b32023-02-10T03:04:56ZengAction for Sustainable Efficacious Development and AwarenessEnvironment Conservation Journal0972-30992278-51242009-12-0110310.36953/ECJ.2009.100323Green marketing: A new lifeline for the MNC’sPankaj Madan0Uday Khanna1Manish Kumar2Rupa Khanna Malhotra3Faculty of Management, Gurukula Kangri Vishwavidyalaya, HaridwarFaculty of Management, Gurukula Kangri Vishwavidyalaya, HaridwarDeptt. of Management Studies, Graphic era University, DehradunDeptt. of Management Studies, Graphic era University, Dehradun We invoke all supporting earth sitting at ease or rising up, standing or going on our way with our right foot and with our left we will not reel upon the earth’s thus began the journey of the civilized man of the yore on the planet earth. But somewhere on the way, he somehow lost that bhaya and bhakti and instead, arrogated to him the right to slit opens the earth, despite its known adverse impact on the other flora and fauna, for mining her hidden treasure. The study clearly depicts that the companies who emerges as the clear winner are those who are concerned for their planet as they believe in the philosophy that ‘green and steady wins the race.’ https://journal.environcj.in/index.php/ecj/article/view/1983Environmental sustainabilityCompetitive advantageGreener balance sheets |
| spellingShingle | Pankaj Madan Uday Khanna Manish Kumar Rupa Khanna Malhotra Green marketing: A new lifeline for the MNC’s Environment Conservation Journal Environmental sustainability Competitive advantage Greener balance sheets |
| title | Green marketing: A new lifeline for the MNC’s |
| title_full | Green marketing: A new lifeline for the MNC’s |
| title_fullStr | Green marketing: A new lifeline for the MNC’s |
| title_full_unstemmed | Green marketing: A new lifeline for the MNC’s |
| title_short | Green marketing: A new lifeline for the MNC’s |
| title_sort | green marketing a new lifeline for the mnc s |
| topic | Environmental sustainability Competitive advantage Greener balance sheets |
| url | https://journal.environcj.in/index.php/ecj/article/view/1983 |
| work_keys_str_mv | AT pankajmadan greenmarketinganewlifelineforthemncs AT udaykhanna greenmarketinganewlifelineforthemncs AT manishkumar greenmarketinganewlifelineforthemncs AT rupakhannamalhotra greenmarketinganewlifelineforthemncs |