The Effect of Organizational Attraction and Corporate Reputation on Applicants’ Intention to Join Organization

The purpose of this study was to investigate generalizability of the effect of organizational attraction and corporate reputation on applicants’ intention to join an organization in Turkish sample. The data were collected from 539 students who applied to join a public high education institution. The...

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Main Authors: Murat Güler, H. Nejat Basım
Format: Article
Language:English
Published: Muğla Sıtkı Koçman Üniversitesi 2015-10-01
Series:Journal of Human and Work
Subjects:
Online Access:http://dergipark.ulakbim.gov.tr/iid/article/view/5000142146
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author Murat Güler
H. Nejat Basım
author_facet Murat Güler
H. Nejat Basım
author_sort Murat Güler
collection DOAJ
description The purpose of this study was to investigate generalizability of the effect of organizational attraction and corporate reputation on applicants’ intention to join an organization in Turkish sample. The data were collected from 539 students who applied to join a public high education institution. The research hypotheses were tested with correlation and regression analyzes. The applicants' attitudes toward attractiveness of the organization and corporate reputation, which reflects the collective assessment of community about organization, have been identified as significant predictors of applicants' intention to join the organization. Also, it was identified that the effect of corporate reputation on applicants' intention to join the organization was partially mediated by organizational attraction..
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spelling doaj.art-935fa94ee86e49d7933b18219eaadfb02023-02-15T16:13:20ZengMuğla Sıtkı Koçman ÜniversitesiJournal of Human and Work2148-967X2015-10-0122115126http://dx.doi.org/10.18394/iid.88711The Effect of Organizational Attraction and Corporate Reputation on Applicants’ Intention to Join OrganizationMurat Güler0H. Nejat Basım1Kara Harp Okulu, Savunma Bilimleri Enstitüsü; Turkey Başkent Üniversitesi, İktisadi İdari Bilimler FakültesiThe purpose of this study was to investigate generalizability of the effect of organizational attraction and corporate reputation on applicants’ intention to join an organization in Turkish sample. The data were collected from 539 students who applied to join a public high education institution. The research hypotheses were tested with correlation and regression analyzes. The applicants' attitudes toward attractiveness of the organization and corporate reputation, which reflects the collective assessment of community about organization, have been identified as significant predictors of applicants' intention to join the organization. Also, it was identified that the effect of corporate reputation on applicants' intention to join the organization was partially mediated by organizational attraction..http://dergipark.ulakbim.gov.tr/iid/article/view/5000142146Intention to JoinOrganizational AttractionCorporate ReputationRecruitmentApplicants.
spellingShingle Murat Güler
H. Nejat Basım
The Effect of Organizational Attraction and Corporate Reputation on Applicants’ Intention to Join Organization
Journal of Human and Work
Intention to Join
Organizational Attraction
Corporate Reputation
Recruitment
Applicants.
title The Effect of Organizational Attraction and Corporate Reputation on Applicants’ Intention to Join Organization
title_full The Effect of Organizational Attraction and Corporate Reputation on Applicants’ Intention to Join Organization
title_fullStr The Effect of Organizational Attraction and Corporate Reputation on Applicants’ Intention to Join Organization
title_full_unstemmed The Effect of Organizational Attraction and Corporate Reputation on Applicants’ Intention to Join Organization
title_short The Effect of Organizational Attraction and Corporate Reputation on Applicants’ Intention to Join Organization
title_sort effect of organizational attraction and corporate reputation on applicants intention to join organization
topic Intention to Join
Organizational Attraction
Corporate Reputation
Recruitment
Applicants.
url http://dergipark.ulakbim.gov.tr/iid/article/view/5000142146
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