Advertizing, Concentration and Profitability in Malaysian Manufacturing Revisited: A Simultaneous Equation Approach
The original Structure-Conduct-Performance (SCP) paradigm that postulates a unidirectional relationship between concentration, advertizing and profitability had been used as the theoretical framework for many empirical works in industrial organizations before the mid seventies. Thereafter, doubts ha...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2004-12-01
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| Series: | International Journal of Management Studies |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/9176 |