Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370
In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages. The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2017-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://doi.org/10.1051/shsconf/20173300037 |
| _version_ | 1818620964566466560 |
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| author | Mohamad Ashari Noratikah Abang Ahmad Dayang Aizza Maisha Samani Mus Chairil |
| author_facet | Mohamad Ashari Noratikah Abang Ahmad Dayang Aizza Maisha Samani Mus Chairil |
| author_sort | Mohamad Ashari Noratikah |
| collection | DOAJ |
| description | In time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages. The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with the greater and apparent use of social media as a platform for the organisation in crisis to reach out to its stakeholders. This preliminary paper studies the MH370 crisis in light of Coombs [1] Situational Crisis Communication Theory (SCCT). It aims to discuss the suitability of the CRS applied by Malaysia Airlines System (MAS) with the crisis type/s that was/were experienced by the organisation. Hence, the need for this paper to investigate the crisis type/s of MH370 and examines the CRS applied by MAS by content analysing media statements that were disseminated directly to the organisation’s stakeholders on Facebook during the first day of the crisis. Results ultimately show an interesting analysis to the crisis type of MH370, and the suitability of the CRS applied by MAS for that matter. |
| first_indexed | 2024-12-16T18:01:45Z |
| format | Article |
| id | doaj.art-936d03ae1f714a34a10ff9b4a1802599 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-12-16T18:01:45Z |
| publishDate | 2017-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-936d03ae1f714a34a10ff9b4a18025992022-12-21T22:22:03ZengEDP SciencesSHS Web of Conferences2261-24242017-01-01330003710.1051/shsconf/20173300037shsconf_icome2017_00037Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370Mohamad Ashari Noratikah0Abang Ahmad Dayang Aizza Maisha1Samani Mus Chairil2Department of Communication, Faculty of Language and Communication Studies, Universiti Malaysia SarawakDepartment of Communication, Faculty of Language and Communication Studies, Universiti Malaysia SarawakDepartment of Communication, Faculty of Language and Communication Studies, Universiti Malaysia SarawakIn time of crisis, the organisation’s tactic in responding to the crisis according to its type/s may significantly affect the organisation’s effort to survive its reputational damages. The study of crisis response strategy (CRS) requires further exploration within the Malaysian context, moreso with the greater and apparent use of social media as a platform for the organisation in crisis to reach out to its stakeholders. This preliminary paper studies the MH370 crisis in light of Coombs [1] Situational Crisis Communication Theory (SCCT). It aims to discuss the suitability of the CRS applied by Malaysia Airlines System (MAS) with the crisis type/s that was/were experienced by the organisation. Hence, the need for this paper to investigate the crisis type/s of MH370 and examines the CRS applied by MAS by content analysing media statements that were disseminated directly to the organisation’s stakeholders on Facebook during the first day of the crisis. Results ultimately show an interesting analysis to the crisis type of MH370, and the suitability of the CRS applied by MAS for that matter.https://doi.org/10.1051/shsconf/20173300037 |
| spellingShingle | Mohamad Ashari Noratikah Abang Ahmad Dayang Aizza Maisha Samani Mus Chairil Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370 SHS Web of Conferences |
| title | Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370 |
| title_full | Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370 |
| title_fullStr | Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370 |
| title_full_unstemmed | Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370 |
| title_short | Crisis Response Strategy and Crisis Types Suitability: A Preliminary Study on MH370 |
| title_sort | crisis response strategy and crisis types suitability a preliminary study on mh370 |
| url | https://doi.org/10.1051/shsconf/20173300037 |
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