COMMUNICATION IN THE EMERGENCY SITUATIONS MANAGEMENT
This paper is talking about communication use in emergency situations management from a marketing perspective. We have analyzed if this communication is different from the communication of a company with her publics; the legislation which provides the framework for this type of communication in Roma...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Univeristatii "Stefan cel Mare" din Suceava
2014-12-01
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| Series: | USV Annals of Economics and Public Administration |
| Subjects: | |
| Online Access: | http://annals.seap.usv.ro/index.php/annals/article/view/713 |
| _version_ | 1828219290033061888 |
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| author | Ovidiu Aurel GHIUȚĂ Gabriela PRELIPCEAN |
| author_facet | Ovidiu Aurel GHIUȚĂ Gabriela PRELIPCEAN |
| author_sort | Ovidiu Aurel GHIUȚĂ |
| collection | DOAJ |
| description | This paper is talking about communication use in emergency situations management from a marketing perspective. We have analyzed if this communication is different from the communication of a company with her publics; the legislation which provides the framework for this type of communication in Romania, when is applicable and who is in charge. As methodology we have utilized documentary research.
We mention similarities and differences between this type of communication and Integrated Marketing Communication (IMC). |
| first_indexed | 2024-04-12T16:13:43Z |
| format | Article |
| id | doaj.art-937336570b2445e2beb205a7222b40d2 |
| institution | Directory Open Access Journal |
| issn | 2285-3332 2344-3847 |
| language | English |
| last_indexed | 2024-04-12T16:13:43Z |
| publishDate | 2014-12-01 |
| publisher | Editura Univeristatii "Stefan cel Mare" din Suceava |
| record_format | Article |
| series | USV Annals of Economics and Public Administration |
| spelling | doaj.art-937336570b2445e2beb205a7222b40d22022-12-22T03:25:49ZengEditura Univeristatii "Stefan cel Mare" din SuceavaUSV Annals of Economics and Public Administration2285-33322344-38472014-12-01142(20)122130COMMUNICATION IN THE EMERGENCY SITUATIONS MANAGEMENTOvidiu Aurel GHIUȚĂ0Gabriela PRELIPCEAN1„Ştefan cel Mare” University of Suceava, Romania„Ştefan cel Mare” University of Suceava, RomaniaThis paper is talking about communication use in emergency situations management from a marketing perspective. We have analyzed if this communication is different from the communication of a company with her publics; the legislation which provides the framework for this type of communication in Romania, when is applicable and who is in charge. As methodology we have utilized documentary research. We mention similarities and differences between this type of communication and Integrated Marketing Communication (IMC).http://annals.seap.usv.ro/index.php/annals/article/view/713communicationemergency situationsemergency situations managementemergency communicationintegrated marketing communications |
| spellingShingle | Ovidiu Aurel GHIUȚĂ Gabriela PRELIPCEAN COMMUNICATION IN THE EMERGENCY SITUATIONS MANAGEMENT USV Annals of Economics and Public Administration communication emergency situations emergency situations management emergency communication integrated marketing communications |
| title | COMMUNICATION IN THE EMERGENCY SITUATIONS MANAGEMENT |
| title_full | COMMUNICATION IN THE EMERGENCY SITUATIONS MANAGEMENT |
| title_fullStr | COMMUNICATION IN THE EMERGENCY SITUATIONS MANAGEMENT |
| title_full_unstemmed | COMMUNICATION IN THE EMERGENCY SITUATIONS MANAGEMENT |
| title_short | COMMUNICATION IN THE EMERGENCY SITUATIONS MANAGEMENT |
| title_sort | communication in the emergency situations management |
| topic | communication emergency situations emergency situations management emergency communication integrated marketing communications |
| url | http://annals.seap.usv.ro/index.php/annals/article/view/713 |
| work_keys_str_mv | AT ovidiuaurelghiuta communicationintheemergencysituationsmanagement AT gabrielaprelipcean communicationintheemergencysituationsmanagement |