COMMUNICATION IN THE EMERGENCY SITUATIONS MANAGEMENT

COMMUNICATION IN THE EMERGENCY SITUATIONS MANAGEMENT

This paper is talking about communication use in emergency situations management from a marketing perspective. We have analyzed if this communication is different from the communication of a company with her publics; the legislation which provides the framework for this type of communication in Roma...

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Bibliographic Details
Main Authors: Ovidiu Aurel GHIUȚĂ, Gabriela PRELIPCEAN
Format: Article
Language:English
Published: Editura Univeristatii "Stefan cel Mare" din Suceava 2014-12-01
Series:USV Annals of Economics and Public Administration
Subjects:
communication
emergency situations
emergency situations management
emergency communication
integrated marketing communications
Online Access:http://annals.seap.usv.ro/index.php/annals/article/view/713

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