Effectuation and Business Models:
The purpose of this study is to systematically relate research on effectuation with that on business models, and to propose a starting point for the derivation of marketing implications. The results show that possible connection of studies in these two areas can be examined by focusing on the hierar...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2022-03-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/41/4/41_2022.020/_html/-char/en |