Research on the influence of college students’ crowd decision-making on improving the content of public account tweets
PurposeAs human beings step into the age of information network, big data technology is constantly improving the intelligence level of various agents such as individuals and enterprises. The crowd decision-making of the intellectual community plays an important role in the active participation of ma...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Tsinghua University Press
2021-04-01
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| Series: | International Journal of Crowd Science |
| Subjects: | |
| Online Access: | https://www.sciopen.com/article/10.1108/IJCS-10-2020-0018 |
| _version_ | 1797986175978307584 |
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| author | Xiangpeng Yang Yi He |
| author_facet | Xiangpeng Yang Yi He |
| author_sort | Xiangpeng Yang |
| collection | DOAJ |
| description | PurposeAs human beings step into the age of information network, big data technology is constantly improving the intelligence level of various agents such as individuals and enterprises. The crowd decision-making of the intellectual community plays an important role in the active participation of many individuals and schools in giving their wisdom, effectively solve the problems of negative internet communication, single publicity media and unprofessional promotion team in WeChat public account.Design/methodology/approachThis paper aims to optimize the content and improve the effectiveness of network ideological and political education in universities. This study analyzes five highly popular WeChat public accounts at the Central University of Finance and Economics in 2019. It obtains the popularity index of tweets using the WeChat communication index algorithm and finds that the important factors that influence tweet popularity are release time and content value.FindingsTo improve the public account tweets, this study highlights the connection between the tweets’ value and students’ emotional needs, which enhances the value of tweet content in students’ life and provides more original and distinctive content.Originality/valueThis study found that the content and interest of college students are tweet time, tweet value and tweet content. Therefore, the public account of college ideological and political education should be improved from the following three aspects: realizing the connection between the value of tweet content and students’ emotional needs; enhancing the value of tweet content in students’ life and learning; and insisting on the original and distinctive original intention of tweet content. |
| first_indexed | 2024-04-11T07:29:55Z |
| format | Article |
| id | doaj.art-938bc1d121ca404a8f2de4dc8b3c17ba |
| institution | Directory Open Access Journal |
| issn | 2398-7294 |
| language | English |
| last_indexed | 2024-04-11T07:29:55Z |
| publishDate | 2021-04-01 |
| publisher | Tsinghua University Press |
| record_format | Article |
| series | International Journal of Crowd Science |
| spelling | doaj.art-938bc1d121ca404a8f2de4dc8b3c17ba2022-12-22T04:36:56ZengTsinghua University PressInternational Journal of Crowd Science2398-72942021-04-0151738010.1108/IJCS-10-2020-0018Research on the influence of college students’ crowd decision-making on improving the content of public account tweetsXiangpeng Yang0Yi He1Central University of Finance and Economics, Beijing, ChinaCentral University of Finance and Economics, Beijing, ChinaPurposeAs human beings step into the age of information network, big data technology is constantly improving the intelligence level of various agents such as individuals and enterprises. The crowd decision-making of the intellectual community plays an important role in the active participation of many individuals and schools in giving their wisdom, effectively solve the problems of negative internet communication, single publicity media and unprofessional promotion team in WeChat public account.Design/methodology/approachThis paper aims to optimize the content and improve the effectiveness of network ideological and political education in universities. This study analyzes five highly popular WeChat public accounts at the Central University of Finance and Economics in 2019. It obtains the popularity index of tweets using the WeChat communication index algorithm and finds that the important factors that influence tweet popularity are release time and content value.FindingsTo improve the public account tweets, this study highlights the connection between the tweets’ value and students’ emotional needs, which enhances the value of tweet content in students’ life and provides more original and distinctive content.Originality/valueThis study found that the content and interest of college students are tweet time, tweet value and tweet content. Therefore, the public account of college ideological and political education should be improved from the following three aspects: realizing the connection between the value of tweet content and students’ emotional needs; enhancing the value of tweet content in students’ life and learning; and insisting on the original and distinctive original intention of tweet content.https://www.sciopen.com/article/10.1108/IJCS-10-2020-0018optimizeofficial account tweet contentsuggestions |
| spellingShingle | Xiangpeng Yang Yi He Research on the influence of college students’ crowd decision-making on improving the content of public account tweets International Journal of Crowd Science optimize official account tweet content suggestions |
| title | Research on the influence of college students’ crowd decision-making on improving the content of public account tweets |
| title_full | Research on the influence of college students’ crowd decision-making on improving the content of public account tweets |
| title_fullStr | Research on the influence of college students’ crowd decision-making on improving the content of public account tweets |
| title_full_unstemmed | Research on the influence of college students’ crowd decision-making on improving the content of public account tweets |
| title_short | Research on the influence of college students’ crowd decision-making on improving the content of public account tweets |
| title_sort | research on the influence of college students crowd decision making on improving the content of public account tweets |
| topic | optimize official account tweet content suggestions |
| url | https://www.sciopen.com/article/10.1108/IJCS-10-2020-0018 |
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