The Crowdmarketing as a Tool to Promote an Exporting Enterprise in Foreign Markets
The main purpose of the article is substantiating the expediency of use of crowdmarketing and developing a mechanism for its use to enhance the export activity of enterprise. The marketing aspects of enterprise promotion in the global market are studied. The essence and main tasks of crowdmarketing...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2018-10-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2018-10_0-pages-436_441.pdf |
| _version_ | 1818271910824247296 |
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| author | Mazorenko Oksana V. |
| author_facet | Mazorenko Oksana V. |
| author_sort | Mazorenko Oksana V. |
| collection | DOAJ |
| description | The main purpose of the article is substantiating the expediency of use of crowdmarketing and developing a mechanism for its use to enhance the export activity of enterprise. The marketing aspects of enterprise promotion in the global market are studied. The essence and main tasks of crowdmarketing are defined, its advantages and disadvantages are analyzed and generalized. The application of crowdmarketing has a number of limitations related to its specificity, which led to the development of a mechanism for the implementation of crowdmarketing for its efficient use by exporting enterprises. For realization of tasks of crowdmarketing, the article systematizes various systems and services, allowing to form network communities, where enterprises have possibility of communication with the target audience. The main services of crowdmarketing include: thematic forums, feedback sites, question-answer sites, social networks, trading platforms, blogs and articles in the media. The conclusions on expediency of use of crowdmarketing by enterprises-exporters at entering foreign markets are generalized. |
| first_indexed | 2024-12-12T21:33:41Z |
| format | Article |
| id | doaj.art-93a2a8d273d0449996f2cf8c464d07c6 |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-12-12T21:33:41Z |
| publishDate | 2018-10-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-93a2a8d273d0449996f2cf8c464d07c62022-12-22T00:11:15ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2018-10-0110489436441The Crowdmarketing as a Tool to Promote an Exporting Enterprise in Foreign MarketsMazorenko Oksana V.0Candidate of Sciences (Economics), Associate Professor, Department of Management and Business, Simon Kuznets Kharkiv National University of EconomicsThe main purpose of the article is substantiating the expediency of use of crowdmarketing and developing a mechanism for its use to enhance the export activity of enterprise. The marketing aspects of enterprise promotion in the global market are studied. The essence and main tasks of crowdmarketing are defined, its advantages and disadvantages are analyzed and generalized. The application of crowdmarketing has a number of limitations related to its specificity, which led to the development of a mechanism for the implementation of crowdmarketing for its efficient use by exporting enterprises. For realization of tasks of crowdmarketing, the article systematizes various systems and services, allowing to form network communities, where enterprises have possibility of communication with the target audience. The main services of crowdmarketing include: thematic forums, feedback sites, question-answer sites, social networks, trading platforms, blogs and articles in the media. The conclusions on expediency of use of crowdmarketing by enterprises-exporters at entering foreign markets are generalized.http://www.business-inform.net/export_pdf/business-inform-2018-10_0-pages-436_441.pdfcrowd-technologiescrowdmarketingexportsenterprisemarketing strategyforeign markets |
| spellingShingle | Mazorenko Oksana V. The Crowdmarketing as a Tool to Promote an Exporting Enterprise in Foreign Markets Bìznes Inform crowd-technologies crowdmarketing exports enterprise marketing strategy foreign markets |
| title | The Crowdmarketing as a Tool to Promote an Exporting Enterprise in Foreign Markets |
| title_full | The Crowdmarketing as a Tool to Promote an Exporting Enterprise in Foreign Markets |
| title_fullStr | The Crowdmarketing as a Tool to Promote an Exporting Enterprise in Foreign Markets |
| title_full_unstemmed | The Crowdmarketing as a Tool to Promote an Exporting Enterprise in Foreign Markets |
| title_short | The Crowdmarketing as a Tool to Promote an Exporting Enterprise in Foreign Markets |
| title_sort | crowdmarketing as a tool to promote an exporting enterprise in foreign markets |
| topic | crowd-technologies crowdmarketing exports enterprise marketing strategy foreign markets |
| url | http://www.business-inform.net/export_pdf/business-inform-2018-10_0-pages-436_441.pdf |
| work_keys_str_mv | AT mazorenkooksanav thecrowdmarketingasatooltopromoteanexportingenterpriseinforeignmarkets AT mazorenkooksanav crowdmarketingasatooltopromoteanexportingenterpriseinforeignmarkets |