Research on marketing strategy of fashion shopping platform Farfetch in Chinese market
As disclosed by various business reports, Farfetch’s strengths in gaining market share and consumer insights have yielded great revenues and Gross Merchandise Volume in the Chinese market. This study has discussed the significance of Farfetch’s marketing strategies and business strategies and how th...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2022-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2022/18/shsconf_icprss2022_03035.pdf |