INVESTIGATING CODE-MIXING AS PERSUASIVE STRATEGIES IN ADVERTISING: A STUDY OF CODE-MIXING IN INDONESIAN COMMERCIAL CONTEXT
This study deals with the phenomena of code-mixing with a specific focus on commercial advertising specifically in Indonesian commercial context. It analyzes the use of these techniques in order to produce a persuasive effect in Indonesian today. The objective of this study to investigate the forms...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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English Language Education Graduate Program State University of Makassar
2020-05-01
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| Series: | ELT Worldwide: Journal of English Language Teaching |
| Subjects: | |
| Online Access: | https://ojs.unm.ac.id/ELT/article/view/15108 |
| _version_ | 1818642526428463104 |
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| author | Rosmiaty Rosmiaty Ratnawaty Ratnawaty Asriani Muhri |
| author_facet | Rosmiaty Rosmiaty Ratnawaty Ratnawaty Asriani Muhri |
| author_sort | Rosmiaty Rosmiaty |
| collection | DOAJ |
| description | This study deals with the phenomena of code-mixing with a specific focus on commercial advertising specifically in Indonesian commercial context. It analyzes the use of these techniques in order to produce a persuasive effect in Indonesian today. The objective of this study to investigate the forms of code mixing used in Commercial Advertisement and to shed light on the factors of using code mixing in Commercial Advertisement. The study employs a qualitative descriptive approach by describing about forms and factors of using code mixing in Commercial Advertisement. The research findings revealed six forms of code mixing utilized in Indonesian Commercial Advertisement today. Those are words, phrase, hybrid, repetition, idioms, and clause. The study further showed the factors of using code mixing in Commercial Advertisement. Those were interjection (Inserting sentence fillers or sentence connectors), quoting somebody else, talking about a particular topic, expressing group identity, being emphatic about something and repetition used for clarification. |
| first_indexed | 2024-12-16T23:44:28Z |
| format | Article |
| id | doaj.art-93b352fc55474914810f22197c7ddc6c |
| institution | Directory Open Access Journal |
| issn | 2303-3037 2503-2291 |
| language | English |
| last_indexed | 2024-12-16T23:44:28Z |
| publishDate | 2020-05-01 |
| publisher | English Language Education Graduate Program State University of Makassar |
| record_format | Article |
| series | ELT Worldwide: Journal of English Language Teaching |
| spelling | doaj.art-93b352fc55474914810f22197c7ddc6c2022-12-21T22:11:32ZengEnglish Language Education Graduate Program State University of MakassarELT Worldwide: Journal of English Language Teaching2303-30372503-22912020-05-0171707610.26858/eltww.v7i1.151089168INVESTIGATING CODE-MIXING AS PERSUASIVE STRATEGIES IN ADVERTISING: A STUDY OF CODE-MIXING IN INDONESIAN COMMERCIAL CONTEXTRosmiaty Rosmiaty0Ratnawaty Ratnawaty1Asriani Muhri2Politeknik Sandi KarsaRatnawaty works as a lecturer tutor at Akademi Bahasa Asing UMI. Her research interests are ELT, ICT in ELT, and Professional DevelopmentAkademi Bahasa AsingThis study deals with the phenomena of code-mixing with a specific focus on commercial advertising specifically in Indonesian commercial context. It analyzes the use of these techniques in order to produce a persuasive effect in Indonesian today. The objective of this study to investigate the forms of code mixing used in Commercial Advertisement and to shed light on the factors of using code mixing in Commercial Advertisement. The study employs a qualitative descriptive approach by describing about forms and factors of using code mixing in Commercial Advertisement. The research findings revealed six forms of code mixing utilized in Indonesian Commercial Advertisement today. Those are words, phrase, hybrid, repetition, idioms, and clause. The study further showed the factors of using code mixing in Commercial Advertisement. Those were interjection (Inserting sentence fillers or sentence connectors), quoting somebody else, talking about a particular topic, expressing group identity, being emphatic about something and repetition used for clarification.https://ojs.unm.ac.id/ELT/article/view/15108code-mixing, indonesian commercial, advertisment strategy |
| spellingShingle | Rosmiaty Rosmiaty Ratnawaty Ratnawaty Asriani Muhri INVESTIGATING CODE-MIXING AS PERSUASIVE STRATEGIES IN ADVERTISING: A STUDY OF CODE-MIXING IN INDONESIAN COMMERCIAL CONTEXT ELT Worldwide: Journal of English Language Teaching code-mixing, indonesian commercial, advertisment strategy |
| title | INVESTIGATING CODE-MIXING AS PERSUASIVE STRATEGIES IN ADVERTISING: A STUDY OF CODE-MIXING IN INDONESIAN COMMERCIAL CONTEXT |
| title_full | INVESTIGATING CODE-MIXING AS PERSUASIVE STRATEGIES IN ADVERTISING: A STUDY OF CODE-MIXING IN INDONESIAN COMMERCIAL CONTEXT |
| title_fullStr | INVESTIGATING CODE-MIXING AS PERSUASIVE STRATEGIES IN ADVERTISING: A STUDY OF CODE-MIXING IN INDONESIAN COMMERCIAL CONTEXT |
| title_full_unstemmed | INVESTIGATING CODE-MIXING AS PERSUASIVE STRATEGIES IN ADVERTISING: A STUDY OF CODE-MIXING IN INDONESIAN COMMERCIAL CONTEXT |
| title_short | INVESTIGATING CODE-MIXING AS PERSUASIVE STRATEGIES IN ADVERTISING: A STUDY OF CODE-MIXING IN INDONESIAN COMMERCIAL CONTEXT |
| title_sort | investigating code mixing as persuasive strategies in advertising a study of code mixing in indonesian commercial context |
| topic | code-mixing, indonesian commercial, advertisment strategy |
| url | https://ojs.unm.ac.id/ELT/article/view/15108 |
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