INVESTIGATING CODE-MIXING AS PERSUASIVE STRATEGIES IN ADVERTISING: A STUDY OF CODE-MIXING IN INDONESIAN COMMERCIAL CONTEXT
This study deals with the phenomena of code-mixing with a specific focus on commercial advertising specifically in Indonesian commercial context. It analyzes the use of these techniques in order to produce a persuasive effect in Indonesian today. The objective of this study to investigate the forms...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
English Language Education Graduate Program State University of Makassar
2020-05-01
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| Series: | ELT Worldwide: Journal of English Language Teaching |
| Subjects: | |
| Online Access: | https://ojs.unm.ac.id/ELT/article/view/15108 |