Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail

The paper aims to examine the evolving retail sector in recent years, specifically how digitalisation and technological innovations have transformed it. All actors have had to adapt to remain competitive. Notably, a new innovation in the retail sector, namely the checkout-free or cashierless store,...

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Main Authors: Szabó-Szentgróti Eszter, Rámháp Szabolcs, Kézai Petra Kinga
Format: Article
Language:English
Published: Sciendo 2023-12-01
Series:Management şi Marketing
Subjects:
Online Access:https://doi.org/10.2478/mmcks-2023-0023
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author Szabó-Szentgróti Eszter
Rámháp Szabolcs
Kézai Petra Kinga
author_facet Szabó-Szentgróti Eszter
Rámháp Szabolcs
Kézai Petra Kinga
author_sort Szabó-Szentgróti Eszter
collection DOAJ
description The paper aims to examine the evolving retail sector in recent years, specifically how digitalisation and technological innovations have transformed it. All actors have had to adapt to remain competitive. Notably, a new innovation in the retail sector, namely the checkout-free or cashierless store, emerged in 2018. Systematic literature is relied upon to achieve the study's objectives. The significance of this study lies in the use of multiple IT tools such as AI, cameras, sensors, and self-organising shelves to replace human intervention in the retail sector. Globally, several startup companies have developed this new unmanned solution, and Amazon Go stands out as one of the most well-known among them. The primary objective of this pioneering concept is to enhance efficiency by saving time and reducing queues. The aim is to enable customers to enter and exit the store with minimal human contact as quickly as possible. This paper presents the recent trend of the cashierless concept, its evolution, and proliferation. A systematic literature review and data analysis from the Crunchbase Database were conducted. The findings demonstrate that this recent concept is altering both consumers’ purchasing behaviours and companies’ business models. This paper provides novel perspectives and insights into the wider literature on cashierless concepts and smart retail in the context of digital business.
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spelling doaj.art-93c19050d69b4f4ca9bf9307c437f2232023-12-26T07:42:55ZengSciendoManagement şi Marketing2069-88872023-12-0118s142744810.2478/mmcks-2023-0023Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The RetailSzabó-Szentgróti Eszter0Rámháp Szabolcs1Kézai Petra Kinga21Széchenyi István University, Győr, Hungary2Széchenyi István University, Győr, Hungary3Széchenyi István University, Győr, Hungary, Center for Economic and Regional Studies Institute for Regional Studies West Hungarian, Research Department, Győr, HungaryThe paper aims to examine the evolving retail sector in recent years, specifically how digitalisation and technological innovations have transformed it. All actors have had to adapt to remain competitive. Notably, a new innovation in the retail sector, namely the checkout-free or cashierless store, emerged in 2018. Systematic literature is relied upon to achieve the study's objectives. The significance of this study lies in the use of multiple IT tools such as AI, cameras, sensors, and self-organising shelves to replace human intervention in the retail sector. Globally, several startup companies have developed this new unmanned solution, and Amazon Go stands out as one of the most well-known among them. The primary objective of this pioneering concept is to enhance efficiency by saving time and reducing queues. The aim is to enable customers to enter and exit the store with minimal human contact as quickly as possible. This paper presents the recent trend of the cashierless concept, its evolution, and proliferation. A systematic literature review and data analysis from the Crunchbase Database were conducted. The findings demonstrate that this recent concept is altering both consumers’ purchasing behaviours and companies’ business models. This paper provides novel perspectives and insights into the wider literature on cashierless concepts and smart retail in the context of digital business.https://doi.org/10.2478/mmcks-2023-0023cashierless storesjust walk out shoppingsmart retailaientrepreneurship researchstartuphungary
spellingShingle Szabó-Szentgróti Eszter
Rámháp Szabolcs
Kézai Petra Kinga
Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail
Management şi Marketing
cashierless stores
just walk out shopping
smart retail
ai
entrepreneurship research
startup
hungary
title Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail
title_full Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail
title_fullStr Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail
title_full_unstemmed Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail
title_short Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail
title_sort systematic review of cashierless stores just walk out stores revolutionizing the retail
topic cashierless stores
just walk out shopping
smart retail
ai
entrepreneurship research
startup
hungary
url https://doi.org/10.2478/mmcks-2023-0023
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AT kezaipetrakinga systematicreviewofcashierlessstoresjustwalkoutstoresrevolutionizingtheretail