THE EFFECT OF SERVICE QUALITY, PERCEIVED VALUE AND MEDIATING EFFECT OF BRAND IMAGE ON BRAND TRUST

This study aimed to determine the effect of service quality on perceived value mediated by brand image and brand trust on the participant BPJS KESEHATAN Kesehatan Branch Malang (National Health Insurance Office Malang Branch). This study is using purposive sampling, 170 people who registered as soci...

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Bibliographic Details
Main Authors:	Awalludin Fajar Brata Wijaya, Surachman, Mugiono
Format:	Article
Language:	English
Published:	Petra Christian University 2020-03-01
Series:	Jurnal Manajemen dan Wirausaha
Subjects:	service quality perceived value brand image trust social security administration

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