Pengaruh Rangsangan Pemasaran Terhadap Perilaku Ibu Rumah Tangga dalam Membeli Susu Bubuk untuk Konsumsi Balita di Kota Jambi
The research aimed was to reveal the effect of marketing response such as product, promotion, milk brand on housewife’s behaviour in purchasing milk flour for children under five years old (balita) in Jambi City. The method used in this research was survey method which was done up to inferential s...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Jambi
2011-11-01
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| Series: | Jurnal Ilmiah Ilmu-Ilmu Peternakan |
| Online Access: | https://online-journal.unja.ac.id/jiip/article/view/871 |
| _version_ | 1797965212570091520 |
|---|---|
| author | Afriani H |
| author_facet | Afriani H |
| author_sort | Afriani H |
| collection | DOAJ |
| description | The research aimed was to reveal the effect of marketing response such as product, promotion, milk brand on housewife’s behaviour in purchasing milk flour for children under five years old (balita) in Jambi City. The method used in this research was survey method which was done up to inferential stage. Sampling was done by using multi stage cluster random sampling, where as the samples were detemined by iterative method. Collected data were analysed by path analysis. The results showed that marketing response such as product and the brand of milk flour affected the housewife’s behaviour in purchasing milk flour for balita consumption. However marketing response such as promotion was not determine housewife’s behaviour. It could be concluded that product and the brand of milk flour affecting the housewife’s behaviour in purchasing milk flour for balita consumption in Jambi City. |
| first_indexed | 2024-04-11T01:56:28Z |
| format | Article |
| id | doaj.art-93e0d2d11cdd4cd18a3039373a774745 |
| institution | Directory Open Access Journal |
| issn | 1410-7791 2528-0805 |
| language | Indonesian |
| last_indexed | 2024-04-11T01:56:28Z |
| publishDate | 2011-11-01 |
| publisher | Universitas Jambi |
| record_format | Article |
| series | Jurnal Ilmiah Ilmu-Ilmu Peternakan |
| spelling | doaj.art-93e0d2d11cdd4cd18a3039373a7747452023-01-03T05:09:53ZindUniversitas JambiJurnal Ilmiah Ilmu-Ilmu Peternakan1410-77912528-08052011-11-0114211111510.22437/jiiip.v14i2.8718465Pengaruh Rangsangan Pemasaran Terhadap Perilaku Ibu Rumah Tangga dalam Membeli Susu Bubuk untuk Konsumsi Balita di Kota JambiAfriani HThe research aimed was to reveal the effect of marketing response such as product, promotion, milk brand on housewife’s behaviour in purchasing milk flour for children under five years old (balita) in Jambi City. The method used in this research was survey method which was done up to inferential stage. Sampling was done by using multi stage cluster random sampling, where as the samples were detemined by iterative method. Collected data were analysed by path analysis. The results showed that marketing response such as product and the brand of milk flour affected the housewife’s behaviour in purchasing milk flour for balita consumption. However marketing response such as promotion was not determine housewife’s behaviour. It could be concluded that product and the brand of milk flour affecting the housewife’s behaviour in purchasing milk flour for balita consumption in Jambi City.https://online-journal.unja.ac.id/jiip/article/view/871 |
| spellingShingle | Afriani H Pengaruh Rangsangan Pemasaran Terhadap Perilaku Ibu Rumah Tangga dalam Membeli Susu Bubuk untuk Konsumsi Balita di Kota Jambi Jurnal Ilmiah Ilmu-Ilmu Peternakan |
| title | Pengaruh Rangsangan Pemasaran Terhadap Perilaku Ibu Rumah Tangga dalam Membeli Susu Bubuk untuk Konsumsi Balita di Kota Jambi |
| title_full | Pengaruh Rangsangan Pemasaran Terhadap Perilaku Ibu Rumah Tangga dalam Membeli Susu Bubuk untuk Konsumsi Balita di Kota Jambi |
| title_fullStr | Pengaruh Rangsangan Pemasaran Terhadap Perilaku Ibu Rumah Tangga dalam Membeli Susu Bubuk untuk Konsumsi Balita di Kota Jambi |
| title_full_unstemmed | Pengaruh Rangsangan Pemasaran Terhadap Perilaku Ibu Rumah Tangga dalam Membeli Susu Bubuk untuk Konsumsi Balita di Kota Jambi |
| title_short | Pengaruh Rangsangan Pemasaran Terhadap Perilaku Ibu Rumah Tangga dalam Membeli Susu Bubuk untuk Konsumsi Balita di Kota Jambi |
| title_sort | pengaruh rangsangan pemasaran terhadap perilaku ibu rumah tangga dalam membeli susu bubuk untuk konsumsi balita di kota jambi |
| url | https://online-journal.unja.ac.id/jiip/article/view/871 |
| work_keys_str_mv | AT afrianih pengaruhrangsanganpemasaranterhadapperilakuiburumahtanggadalammembelisusububukuntukkonsumsibalitadikotajambi |