PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, DAN ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG (Studi Kasus Mahasiswa Program Studi Pendidikan Ekonomi STKIP PGRI Sumatera Barat

PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, DAN ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG (Studi Kasus Mahasiswa Program Studi Pendidikan Ekonomi STKIP PGRI Sumatera Barat

This study aimed to analyze: 1) The extent to which influence the purchasing decision of brand awareness of Samsung mobile phones. 2) The extent to which the influence of perceived quality on Samsung mobile phone purchase decision. 3) The extent to which the influence of the brand association to the...

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Bibliographic Details
Main Author: Vika Yulia Sari
Format: Article
Language:Indonesian
Published: STKIP PGRI Sumatera Barat 2017-04-01
Series:Economica
Subjects:
Brand Awareness
Perceived Quality
And Brand Association
Online Access:http://ejournal.stkip-pgri-sumbar.ac.id/index.php/economica/article/view/1852/1081

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