Studi Preferensi Konsumen Terhadap Produk Sepatu Gunung
Research on consumer preferences on mountain shoe products is crucial. Mountain shoes are an important tool in mountain climbing activities that are at risk. Errors in the design of a mountain shoe cause inconvenience to consumers. This article discusses the factors that affect consumer satisfaction...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Muhammadiyah University Press
2017-12-01
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| Series: | Jurnal Ilmiah Teknik Industri |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/jiti/article/view/5250 |
| _version_ | 1818482433387921408 |
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| author | Wandhansari Sekar Jatiningrum Hasan Mastrisiswadi |
| author_facet | Wandhansari Sekar Jatiningrum Hasan Mastrisiswadi |
| author_sort | Wandhansari Sekar Jatiningrum |
| collection | DOAJ |
| description | Research on consumer preferences on mountain shoe products is crucial. Mountain shoes are an important tool in mountain climbing activities that are at risk. Errors in the design of a mountain shoe cause inconvenience to consumers. This article discusses the factors that affect consumer satisfaction of mountain shoe products, so get the appropriate product design. Data processing is done by Kano method that shows response from respondent tend to spread. Another finding is that the number of values between categories in some attributes has an insignificant difference. Determination of Kano category is done by using Kano's satisfaction coefficient graph. The results show that the dominating category is must-be, ie 9 attributes need to be a priority because it is a basic need that must be met. |
| first_indexed | 2024-12-10T11:47:49Z |
| format | Article |
| id | doaj.art-93e9d451a0e94fdcbd315151ca58694c |
| institution | Directory Open Access Journal |
| issn | 1412-6869 2460-4038 |
| language | English |
| last_indexed | 2024-12-10T11:47:49Z |
| publishDate | 2017-12-01 |
| publisher | Muhammadiyah University Press |
| record_format | Article |
| series | Jurnal Ilmiah Teknik Industri |
| spelling | doaj.art-93e9d451a0e94fdcbd315151ca58694c2022-12-22T01:50:01ZengMuhammadiyah University PressJurnal Ilmiah Teknik Industri1412-68692460-40382017-12-0116216417010.23917/jiti.v16i2.52503817Studi Preferensi Konsumen Terhadap Produk Sepatu GunungWandhansari Sekar Jatiningrum0Hasan MastrisiswadiUniversitas Ahmad DahlanResearch on consumer preferences on mountain shoe products is crucial. Mountain shoes are an important tool in mountain climbing activities that are at risk. Errors in the design of a mountain shoe cause inconvenience to consumers. This article discusses the factors that affect consumer satisfaction of mountain shoe products, so get the appropriate product design. Data processing is done by Kano method that shows response from respondent tend to spread. Another finding is that the number of values between categories in some attributes has an insignificant difference. Determination of Kano category is done by using Kano's satisfaction coefficient graph. The results show that the dominating category is must-be, ie 9 attributes need to be a priority because it is a basic need that must be met.http://journals.ums.ac.id/index.php/jiti/article/view/5250dissatisfaction levelkanomountaineering shoessatisfaction level |
| spellingShingle | Wandhansari Sekar Jatiningrum Hasan Mastrisiswadi Studi Preferensi Konsumen Terhadap Produk Sepatu Gunung Jurnal Ilmiah Teknik Industri dissatisfaction level kano mountaineering shoes satisfaction level |
| title | Studi Preferensi Konsumen Terhadap Produk Sepatu Gunung |
| title_full | Studi Preferensi Konsumen Terhadap Produk Sepatu Gunung |
| title_fullStr | Studi Preferensi Konsumen Terhadap Produk Sepatu Gunung |
| title_full_unstemmed | Studi Preferensi Konsumen Terhadap Produk Sepatu Gunung |
| title_short | Studi Preferensi Konsumen Terhadap Produk Sepatu Gunung |
| title_sort | studi preferensi konsumen terhadap produk sepatu gunung |
| topic | dissatisfaction level kano mountaineering shoes satisfaction level |
| url | http://journals.ums.ac.id/index.php/jiti/article/view/5250 |
| work_keys_str_mv | AT wandhansarisekarjatiningrum studipreferensikonsumenterhadapproduksepatugunung AT hasanmastrisiswadi studipreferensikonsumenterhadapproduksepatugunung |