Audience segmentation of New Zealand cat owners: Understanding the barriers and drivers of cat containment behavior.

Audience segmentation of New Zealand cat owners: Understanding the barriers and drivers of cat containment behavior.

Free-roaming companion cats have a detrimental impact on the environment and are at risk of harm. Despite these negative impacts, it is the norm in New Zealand (NZ) to allow companion cats to roam freely and only a minority of cat owners practice cat containment. This study firstly sought to identif...

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Bibliographic Details
Main Authors: Sarah A E Chamberlain, Lynette J McLeod, Donald W Hine
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2024-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0296805

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