UTILITARIAN AND HEDONIC VALUES THAT INFLUENCE CUSTOMER SATISFACTION AND THEIR IMPACT ON THE REPURCHASE INTENTION: ONLINE SURVEY TOWARDS BERRYBENKA FASHION E-COMMERCE'S BUYER
This research aims to describe the influence of utilitarian and hedonic values toward customer satisfaction and repurchase intentions. The sampling method used for research is purposive sampling with 141 respondents who bought Berrybenka products. Based on the Structural Equation Modeling, it is fou...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2018-01-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2018-01/article_10.pdf |
| _version_ | 1797758040556961792 |
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| author | Johar D.S. Suharyono Sunarti |
| author_facet | Johar D.S. Suharyono Sunarti |
| author_sort | Johar D.S. |
| collection | DOAJ |
| description | This research aims to describe the influence of utilitarian and hedonic values toward customer satisfaction and repurchase intentions. The sampling method used for research is purposive sampling with 141 respondents who bought Berrybenka products. Based on the Structural Equation Modeling, it is found that utilitarian and hedonic values are significant towards repurchase intention through customer satisfaction. |
| first_indexed | 2024-03-12T18:24:03Z |
| format | Article |
| id | doaj.art-9406d20036534bf89d954208144c4020 |
| institution | Directory Open Access Journal |
| issn | 2226-1184 |
| language | English |
| last_indexed | 2024-03-12T18:24:03Z |
| publishDate | 2018-01-01 |
| publisher | iVolga Press |
| record_format | Article |
| series | Russian Journal of Agricultural and Socio-Economic Sciences |
| spelling | doaj.art-9406d20036534bf89d954208144c40202023-08-02T08:40:15ZengiVolga PressRussian Journal of Agricultural and Socio-Economic Sciences2226-11842018-01-01731798510.18551/rjoas.2018-01.10UTILITARIAN AND HEDONIC VALUES THAT INFLUENCE CUSTOMER SATISFACTION AND THEIR IMPACT ON THE REPURCHASE INTENTION: ONLINE SURVEY TOWARDS BERRYBENKA FASHION E-COMMERCE'S BUYERJohar D.S.0Suharyono1Sunarti2Faculty of Administrative Science, University of BrawijayaFaculty of Administrative Science, University of BrawijayaFaculty of Administrative Science, University of BrawijayaThis research aims to describe the influence of utilitarian and hedonic values toward customer satisfaction and repurchase intentions. The sampling method used for research is purposive sampling with 141 respondents who bought Berrybenka products. Based on the Structural Equation Modeling, it is found that utilitarian and hedonic values are significant towards repurchase intention through customer satisfaction.https://rjoas.com/issue-2018-01/article_10.pdfUtilitarian valuehedonic valuecustomersatisfactionrepurchase intentione-Commerce |
| spellingShingle | Johar D.S. Suharyono Sunarti UTILITARIAN AND HEDONIC VALUES THAT INFLUENCE CUSTOMER SATISFACTION AND THEIR IMPACT ON THE REPURCHASE INTENTION: ONLINE SURVEY TOWARDS BERRYBENKA FASHION E-COMMERCE'S BUYER Russian Journal of Agricultural and Socio-Economic Sciences Utilitarian value hedonic value customer satisfaction repurchase intention e-Commerce |
| title | UTILITARIAN AND HEDONIC VALUES THAT INFLUENCE CUSTOMER SATISFACTION AND THEIR IMPACT ON THE REPURCHASE INTENTION: ONLINE SURVEY TOWARDS BERRYBENKA FASHION E-COMMERCE'S BUYER |
| title_full | UTILITARIAN AND HEDONIC VALUES THAT INFLUENCE CUSTOMER SATISFACTION AND THEIR IMPACT ON THE REPURCHASE INTENTION: ONLINE SURVEY TOWARDS BERRYBENKA FASHION E-COMMERCE'S BUYER |
| title_fullStr | UTILITARIAN AND HEDONIC VALUES THAT INFLUENCE CUSTOMER SATISFACTION AND THEIR IMPACT ON THE REPURCHASE INTENTION: ONLINE SURVEY TOWARDS BERRYBENKA FASHION E-COMMERCE'S BUYER |
| title_full_unstemmed | UTILITARIAN AND HEDONIC VALUES THAT INFLUENCE CUSTOMER SATISFACTION AND THEIR IMPACT ON THE REPURCHASE INTENTION: ONLINE SURVEY TOWARDS BERRYBENKA FASHION E-COMMERCE'S BUYER |
| title_short | UTILITARIAN AND HEDONIC VALUES THAT INFLUENCE CUSTOMER SATISFACTION AND THEIR IMPACT ON THE REPURCHASE INTENTION: ONLINE SURVEY TOWARDS BERRYBENKA FASHION E-COMMERCE'S BUYER |
| title_sort | utilitarian and hedonic values that influence customer satisfaction and their impact on the repurchase intention online survey towards berrybenka fashion e commerce s buyer |
| topic | Utilitarian value hedonic value customer satisfaction repurchase intention e-Commerce |
| url | https://rjoas.com/issue-2018-01/article_10.pdf |
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