UTILITARIAN AND HEDONIC VALUES THAT INFLUENCE CUSTOMER SATISFACTION AND THEIR IMPACT ON THE REPURCHASE INTENTION: ONLINE SURVEY TOWARDS BERRYBENKA FASHION E-COMMERCE'S BUYER

UTILITARIAN AND HEDONIC VALUES THAT INFLUENCE CUSTOMER SATISFACTION AND THEIR IMPACT ON THE REPURCHASE INTENTION: ONLINE SURVEY TOWARDS BERRYBENKA FASHION E-COMMERCE'S BUYER

This research aims to describe the influence of utilitarian and hedonic values toward customer satisfaction and repurchase intentions. The sampling method used for research is purposive sampling with 141 respondents who bought Berrybenka products. Based on the Structural Equation Modeling, it is fou...

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Bibliographic Details
Main Authors: Johar D.S., Suharyono, Sunarti
Format: Article
Language:English
Published: iVolga Press 2018-01-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Utilitarian value
hedonic value
customer
satisfaction
repurchase intention
e-Commerce
Online Access:https://rjoas.com/issue-2018-01/article_10.pdf

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