Positioning pharmacists’ roles in primary health care: a discourse analysis of the compensation plan in Alberta, Canada

Abstract Background A comprehensive Compensation Plan for pharmacy services delivered by community pharmacists was implemented in Alberta, Canada in July 2012. Services covered by the Compensation Plan include care planning services, prescribing services such as adapting prescriptions, and administe...

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Main Authors: Christine A. Hughes, Rene R. Breault, Deborah Hicks, Theresa J. Schindel
Format: Article
Language:English
Published: BMC 2017-11-01
Series:BMC Health Services Research
Subjects:
Online Access:http://link.springer.com/article/10.1186/s12913-017-2734-x
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author Christine A. Hughes
Rene R. Breault
Deborah Hicks
Theresa J. Schindel
author_facet Christine A. Hughes
Rene R. Breault
Deborah Hicks
Theresa J. Schindel
author_sort Christine A. Hughes
collection DOAJ
description Abstract Background A comprehensive Compensation Plan for pharmacy services delivered by community pharmacists was implemented in Alberta, Canada in July 2012. Services covered by the Compensation Plan include care planning services, prescribing services such as adapting prescriptions, and administering a drug or publicly-funded vaccine by injection. Understanding how the Compensation Plan was framed and communicated provides insight into the roles of pharmacists and the potential influence of language on the implementation of services covered by the Compensation Plan by Albertan pharmacists. The objective of this study is to examine the positioning of pharmacists’ roles in documents used to communicate the Compensation Plan to Albertan pharmacists and other audiences. Methods Publicly available documents related to the Compensation Plan, such as news releases or reports, published between January 2012 and December 2015 were obtained from websites such as the Government of Alberta, Alberta Blue Cross, the Alberta College of Pharmacists, the Alberta Pharmacists’ Association, and the Blueprint for Pharmacy. Searches of the Canadian Newsstand database and Google identified additional documents. Discourse analysis was performed using social positioning theory to explore how pharmacists’ roles were constructed in communications about the Compensation Plan. Results In total, 65 publicly available documents were included in the analysis. The Compensation Plan was put forward as a framework for payment for professional services and formal legitimization of pharmacists’ changing professional roles. The discourse associated with the Compensation Plan positioned pharmacists’ roles as: (1) expanding to include services such as medication management for chronic diseases, (2) contributing to primary health care by providing access to services such as prescription renewals and immunizations, and (3) collaborating with other health care team members. Pharmacists’ changing roles were positioned in alignment with the aims of primary health care. Conclusions Social positioning theory provides a useful lens to examine the dynamic and evolving roles of pharmacists. This study provides insight into how communications regarding the Compensation Plan in Alberta, Canada positioned pharmacists’ changing roles in the broader context of changes to primary health care delivery. Our findings may be useful for other jurisdictions considering implementation of remunerated clinical services provided by pharmacists.
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spelling doaj.art-940f9ab66f7f41e4b84a04f9111663542022-12-21T18:19:13ZengBMCBMC Health Services Research1472-69632017-11-0117111210.1186/s12913-017-2734-xPositioning pharmacists’ roles in primary health care: a discourse analysis of the compensation plan in Alberta, CanadaChristine A. Hughes0Rene R. Breault1Deborah Hicks2Theresa J. Schindel3Faculty of Pharmacy and Pharmaceutical Sciences, University of Alberta, 3-171 Edmonton Clinic Health AcademyFaculty of Pharmacy and Pharmaceutical Sciences, University of Alberta, 3-171 Edmonton Clinic Health AcademySchool of Library, Archival and Information Studies, The University of British ColumbiaFaculty of Pharmacy and Pharmaceutical Sciences, University of Alberta, 3-171 Edmonton Clinic Health AcademyAbstract Background A comprehensive Compensation Plan for pharmacy services delivered by community pharmacists was implemented in Alberta, Canada in July 2012. Services covered by the Compensation Plan include care planning services, prescribing services such as adapting prescriptions, and administering a drug or publicly-funded vaccine by injection. Understanding how the Compensation Plan was framed and communicated provides insight into the roles of pharmacists and the potential influence of language on the implementation of services covered by the Compensation Plan by Albertan pharmacists. The objective of this study is to examine the positioning of pharmacists’ roles in documents used to communicate the Compensation Plan to Albertan pharmacists and other audiences. Methods Publicly available documents related to the Compensation Plan, such as news releases or reports, published between January 2012 and December 2015 were obtained from websites such as the Government of Alberta, Alberta Blue Cross, the Alberta College of Pharmacists, the Alberta Pharmacists’ Association, and the Blueprint for Pharmacy. Searches of the Canadian Newsstand database and Google identified additional documents. Discourse analysis was performed using social positioning theory to explore how pharmacists’ roles were constructed in communications about the Compensation Plan. Results In total, 65 publicly available documents were included in the analysis. The Compensation Plan was put forward as a framework for payment for professional services and formal legitimization of pharmacists’ changing professional roles. The discourse associated with the Compensation Plan positioned pharmacists’ roles as: (1) expanding to include services such as medication management for chronic diseases, (2) contributing to primary health care by providing access to services such as prescription renewals and immunizations, and (3) collaborating with other health care team members. Pharmacists’ changing roles were positioned in alignment with the aims of primary health care. Conclusions Social positioning theory provides a useful lens to examine the dynamic and evolving roles of pharmacists. This study provides insight into how communications regarding the Compensation Plan in Alberta, Canada positioned pharmacists’ changing roles in the broader context of changes to primary health care delivery. Our findings may be useful for other jurisdictions considering implementation of remunerated clinical services provided by pharmacists.http://link.springer.com/article/10.1186/s12913-017-2734-xCompensationPharmacy servicesCommunity pharmacyPharmacist rolesPrimary health careDiscourse analysis
spellingShingle Christine A. Hughes
Rene R. Breault
Deborah Hicks
Theresa J. Schindel
Positioning pharmacists’ roles in primary health care: a discourse analysis of the compensation plan in Alberta, Canada
BMC Health Services Research
Compensation
Pharmacy services
Community pharmacy
Pharmacist roles
Primary health care
Discourse analysis
title Positioning pharmacists’ roles in primary health care: a discourse analysis of the compensation plan in Alberta, Canada
title_full Positioning pharmacists’ roles in primary health care: a discourse analysis of the compensation plan in Alberta, Canada
title_fullStr Positioning pharmacists’ roles in primary health care: a discourse analysis of the compensation plan in Alberta, Canada
title_full_unstemmed Positioning pharmacists’ roles in primary health care: a discourse analysis of the compensation plan in Alberta, Canada
title_short Positioning pharmacists’ roles in primary health care: a discourse analysis of the compensation plan in Alberta, Canada
title_sort positioning pharmacists roles in primary health care a discourse analysis of the compensation plan in alberta canada
topic Compensation
Pharmacy services
Community pharmacy
Pharmacist roles
Primary health care
Discourse analysis
url http://link.springer.com/article/10.1186/s12913-017-2734-x
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