THE IMPACT OF ONLINE BOOKING SYSTEMS ON CUSTOMER LOYALTY IN ROMANIA

THE IMPACT OF ONLINE BOOKING SYSTEMS ON CUSTOMER LOYALTY IN ROMANIA

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<span lang="EN-GB">The evolution of the Internet as a distribution channel is apparent in Romania as the number of Internet users and card holders increases. This paper discusses the results of questionnaire and interview based research on the perceptions of 65 managers’ of </span...

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Bibliographic Details
Main Authors: Daniela Tatiana AGHEORGHIESEI (CORODEANU), Elizabeth INESON
Format: Article
Language:English
Published: Universitatii Suceava 2011-06-01
Series:Revista de Turism: Studii si Cercetari in Turism
Subjects:
disintermediation
romania
travel agents
strategies for customer loyalty
online booking
Online Access:http://revistadeturism.ro/rdt/article/view/69

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