A Legacy of Animosity in the Southern Cone of South America? Attitudes of Paraguayan Consumers Towards Argentina and Brazil
Purpose: This article explores the interconnection between Paraguayan consumer behavior and products from Argentina and Brazil, situating the study within the context of past hostilities (animosity) and present uneven relations among the three nations. Methodology: Employing snowball sampling met...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de Concepción
2024-01-01
|
| Series: | RAN |
| Subjects: | |
| Online Access: | https://revistas.udec.cl/index.php/ran/article/view/11465 |
| _version_ | 1797290083968090112 |
|---|---|
| author | Michael Pisani Alcides G. Cáceres Zarate José-Carlos Tello Silvio Eduardo Becker |
| author_facet | Michael Pisani Alcides G. Cáceres Zarate José-Carlos Tello Silvio Eduardo Becker |
| author_sort | Michael Pisani |
| collection | DOAJ |
| description | Purpose: This article explores the interconnection between Paraguayan consumer behavior and products from Argentina and Brazil, situating the study within the context of past hostilities (animosity) and present uneven relations among the three nations.
Methodology: Employing snowball sampling methodology, we conducted surveys with 385 middle- and upper-class Paraguayans from the greater Asunción area, both in-person and online, during the first half of 2022. The survey included questions on country-of-origin scales (specially consumer animosity), product preferences, and demographics. We developed and estimated a conceptual model connecting antecedents with Paraguayan consumer attitudes toward Argentina and Brazil using multiple regression.
Findings: The impact of acculturation and the receipt of household remittances is significant on consumer animosity (CA). Elevated levels of acculturation intensify CA, while receiving household remittances acts as a mitigating factor against CA feelings.
Practical Implications: Novel antecedents of consumer animosity inform and may guide decision-making for businesses and policymaking in addressing consumer animosity in Paraguay.
Originality: This is the first study of consumer animosity in Paraguay. |
| first_indexed | 2024-03-07T19:16:16Z |
| format | Article |
| id | doaj.art-9430c1f5de594bde86ea1c7bfd4db2f9 |
| institution | Directory Open Access Journal |
| issn | 0719-7713 0719-6245 |
| language | English |
| last_indexed | 2024-03-07T19:16:16Z |
| publishDate | 2024-01-01 |
| publisher | Universidad de Concepción |
| record_format | Article |
| series | RAN |
| spelling | doaj.art-9430c1f5de594bde86ea1c7bfd4db2f92024-02-29T14:31:04ZengUniversidad de ConcepciónRAN0719-77130719-62452024-01-011016883https://doi.org/10.29393/RAN10-5LAMS40005A Legacy of Animosity in the Southern Cone of South America? Attitudes of Paraguayan Consumers Towards Argentina and Brazil Michael Pisani0Alcides G. Cáceres Zarate1José-Carlos Tello2Silvio Eduardo Becker3Central Michigan UniversityIndependent ResearcherUniversidad AmericanaUniversidad AmericanaPurpose: This article explores the interconnection between Paraguayan consumer behavior and products from Argentina and Brazil, situating the study within the context of past hostilities (animosity) and present uneven relations among the three nations. Methodology: Employing snowball sampling methodology, we conducted surveys with 385 middle- and upper-class Paraguayans from the greater Asunción area, both in-person and online, during the first half of 2022. The survey included questions on country-of-origin scales (specially consumer animosity), product preferences, and demographics. We developed and estimated a conceptual model connecting antecedents with Paraguayan consumer attitudes toward Argentina and Brazil using multiple regression. Findings: The impact of acculturation and the receipt of household remittances is significant on consumer animosity (CA). Elevated levels of acculturation intensify CA, while receiving household remittances acts as a mitigating factor against CA feelings. Practical Implications: Novel antecedents of consumer animosity inform and may guide decision-making for businesses and policymaking in addressing consumer animosity in Paraguay. Originality: This is the first study of consumer animosity in Paraguay.https://revistas.udec.cl/index.php/ran/article/view/11465consumer animosityparaguayargentinabrazil |
| spellingShingle | Michael Pisani Alcides G. Cáceres Zarate José-Carlos Tello Silvio Eduardo Becker A Legacy of Animosity in the Southern Cone of South America? Attitudes of Paraguayan Consumers Towards Argentina and Brazil RAN consumer animosity paraguay argentina brazil |
| title | A Legacy of Animosity in the Southern Cone of South America? Attitudes of Paraguayan Consumers Towards Argentina and Brazil |
| title_full | A Legacy of Animosity in the Southern Cone of South America? Attitudes of Paraguayan Consumers Towards Argentina and Brazil |
| title_fullStr | A Legacy of Animosity in the Southern Cone of South America? Attitudes of Paraguayan Consumers Towards Argentina and Brazil |
| title_full_unstemmed | A Legacy of Animosity in the Southern Cone of South America? Attitudes of Paraguayan Consumers Towards Argentina and Brazil |
| title_short | A Legacy of Animosity in the Southern Cone of South America? Attitudes of Paraguayan Consumers Towards Argentina and Brazil |
| title_sort | legacy of animosity in the southern cone of south america attitudes of paraguayan consumers towards argentina and brazil |
| topic | consumer animosity paraguay argentina brazil |
| url | https://revistas.udec.cl/index.php/ran/article/view/11465 |
| work_keys_str_mv | AT michaelpisani alegacyofanimosityinthesouthernconeofsouthamericaattitudesofparaguayanconsumerstowardsargentinaandbrazil AT alcidesgcacereszarate alegacyofanimosityinthesouthernconeofsouthamericaattitudesofparaguayanconsumerstowardsargentinaandbrazil AT josecarlostello alegacyofanimosityinthesouthernconeofsouthamericaattitudesofparaguayanconsumerstowardsargentinaandbrazil AT silvioeduardobecker alegacyofanimosityinthesouthernconeofsouthamericaattitudesofparaguayanconsumerstowardsargentinaandbrazil AT michaelpisani legacyofanimosityinthesouthernconeofsouthamericaattitudesofparaguayanconsumerstowardsargentinaandbrazil AT alcidesgcacereszarate legacyofanimosityinthesouthernconeofsouthamericaattitudesofparaguayanconsumerstowardsargentinaandbrazil AT josecarlostello legacyofanimosityinthesouthernconeofsouthamericaattitudesofparaguayanconsumerstowardsargentinaandbrazil AT silvioeduardobecker legacyofanimosityinthesouthernconeofsouthamericaattitudesofparaguayanconsumerstowardsargentinaandbrazil |