| Summary: | Each society has its own culture, representing the mental configuration of its carriers, which provides them with a set of tools designed to facilitate solving the multitude of problems related to the existence and activity of both individuals and the entire society. The present paper analyzes two of the known ways of approaching culture: the qualitative one, through the cultural values and the quantitative one, represented by the cultural dimensions. The author studies the specific elements of each approach, the connection between cultural values and dimensions, and proposes the concept of Cultural archetype, in an original sense, independent of those that can be identified in the specialty literature.
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