Developing Salesperson Performance: The Role of Customer Encountering Competence Portfolio, Relational Capital and Service Excellent Customer Heterogeneity

The purpose of this study is to investigate the relationship of customer encountering competence portfolio, relational capital and service excellent customer heterogeneity to enhancing Indonesian pharmaceutical salesperson performance. The context is taken from pharmaceutical in Indonesia. The resea...

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Bibliographic Details
Main Authors: Berta Bekti Retnawati, Nuryakin Nuryakin
Format: Article
Language:English
Published: EconJournals 2016-10-01
Series:International Review of Management and Marketing
Online Access:https://econjournals.com/index.php/irmm/article/view/3093