Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty

Emotional intelligence and consumer decision-making styles: the mediating role of brand trust and brand loyalty

Abstract This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision-making styles. We further indicate how consumers rely on emot...

Full description

Bibliographic Details
Main Authors: George Kankam, Isaac Tetteh Charnor
Format: Article
Language:English
Published: SpringerOpen 2023-08-01
Series:Future Business Journal
Subjects:
Emotions
Brand trust
Brand loyalty
Mediation
Structural equation modeling
Decision-making
Online Access:https://doi.org/10.1186/s43093-023-00239-8

Similar Items

Similar Items