Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria
The paper examines tourism sector development in the Republic of Bulgaria in the context of the country’s strategic priorities till 2020 of knowledge-based economy, sustainable growth and smart specialization, the opportunities for its integration with agri-food sector and potential contribution to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Fundatiei Romania de Maine
2015-06-01
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| Series: | Journal of Economic Development, Environment and People |
| Subjects: | |
| Online Access: | http://ojs.spiruharet.ro/index.php/jedep/article/view/110 |
| _version_ | 1819056385612054528 |
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| author | Venelin Terziev Ekaterina Arabska |
| author_facet | Venelin Terziev Ekaterina Arabska |
| author_sort | Venelin Terziev |
| collection | DOAJ |
| description | The paper examines tourism sector development in the Republic of Bulgaria in the context of the country’s strategic priorities till 2020 of knowledge-based economy, sustainable growth and smart specialization, the opportunities for its integration with agri-food sector and potential contribution to balanced rural development. The principles and roles of destination management and marketing organizations are discussed and the opportunities for their application in the national conditions are explored. A framework for of establishment, management and functioning of such organizations is proposed based on integrated and participatory approaches, planning, coordination and communication activities, permanent monitoring and controlling. |
| first_indexed | 2024-12-21T13:22:35Z |
| format | Article |
| id | doaj.art-945ab6996c9b4ff69e29c8100f43e788 |
| institution | Directory Open Access Journal |
| issn | 2285-3642 |
| language | English |
| last_indexed | 2024-12-21T13:22:35Z |
| publishDate | 2015-06-01 |
| publisher | Editura Fundatiei Romania de Maine |
| record_format | Article |
| series | Journal of Economic Development, Environment and People |
| spelling | doaj.art-945ab6996c9b4ff69e29c8100f43e7882022-12-21T19:02:33ZengEditura Fundatiei Romania de MaineJournal of Economic Development, Environment and People2285-36422015-06-0142496094Opportunities of Establishment of Destination Management and Marketing Organizations in BulgariaVenelin Terziev0Ekaterina Arabska1Vasil Levski National Military UniversityUniversity of agribusiness and rural developmentThe paper examines tourism sector development in the Republic of Bulgaria in the context of the country’s strategic priorities till 2020 of knowledge-based economy, sustainable growth and smart specialization, the opportunities for its integration with agri-food sector and potential contribution to balanced rural development. The principles and roles of destination management and marketing organizations are discussed and the opportunities for their application in the national conditions are explored. A framework for of establishment, management and functioning of such organizations is proposed based on integrated and participatory approaches, planning, coordination and communication activities, permanent monitoring and controlling.http://ojs.spiruharet.ro/index.php/jedep/article/view/110marketing, tourism, rural development, smart specialization |
| spellingShingle | Venelin Terziev Ekaterina Arabska Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria Journal of Economic Development, Environment and People marketing, tourism, rural development, smart specialization |
| title | Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria |
| title_full | Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria |
| title_fullStr | Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria |
| title_full_unstemmed | Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria |
| title_short | Opportunities of Establishment of Destination Management and Marketing Organizations in Bulgaria |
| title_sort | opportunities of establishment of destination management and marketing organizations in bulgaria |
| topic | marketing, tourism, rural development, smart specialization |
| url | http://ojs.spiruharet.ro/index.php/jedep/article/view/110 |
| work_keys_str_mv | AT venelinterziev opportunitiesofestablishmentofdestinationmanagementandmarketingorganizationsinbulgaria AT ekaterinaarabska opportunitiesofestablishmentofdestinationmanagementandmarketingorganizationsinbulgaria |