ANALYSIS OF THE UTILIZATION OF DIGITAL TECHNOLOGY FOR MSMES IN THE CITY OF PONTIANAK – INDONESIA
The purpose of this research is to find out whether social media, e-marketplace and e-commerce have a significant influence on digital technology in Pontianak City. The development of digital technology in information and communication has a relationship with society, information and communication t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Zibeline International
2022-08-01
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| Series: | Malaysian E Commerce Journal |
| Subjects: | |
| Online Access: | https://myecommerecejournal.com/wp-content/uploads/2022-issue2/2mecj2022-69-71.pdf |
| _version_ | 1797962282993451008 |
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| author | Hilda Yulia Girang Permata Gusti |
| author_facet | Hilda Yulia Girang Permata Gusti |
| author_sort | Hilda |
| collection | DOAJ |
| description | The purpose of this research is to find out whether social media, e-marketplace and e-commerce have a significant influence on digital technology in Pontianak City. The development of digital technology in information and communication has a relationship with society, information and communication technology as a tool that can be used to study social phenomena that cover broad fields such as trade applications, community services and so on. This research is located in Pontianak City with 105 respondents of MSME actors. Data analysis using SPSS 24 software. The results of this study found that social media has a significant role in digital technology, meanwhile e-marketplace and e-commerce do not have a significant effect. |
| first_indexed | 2024-04-11T01:10:56Z |
| format | Article |
| id | doaj.art-9498094a2a02493890313fe7ccd874ad |
| institution | Directory Open Access Journal |
| issn | 2616-5155 |
| language | English |
| last_indexed | 2024-04-11T01:10:56Z |
| publishDate | 2022-08-01 |
| publisher | Zibeline International |
| record_format | Article |
| series | Malaysian E Commerce Journal |
| spelling | doaj.art-9498094a2a02493890313fe7ccd874ad2023-01-04T06:40:36ZengZibeline InternationalMalaysian E Commerce Journal2616-51552022-08-0162697110.26480/mecj.02.2022.69.71ANALYSIS OF THE UTILIZATION OF DIGITAL TECHNOLOGY FOR MSMES IN THE CITY OF PONTIANAK – INDONESIAHilda0Yulia1Girang Permata Gusti2 Universitas Tanjungpura Universitas Bina Sarana InformatikaSTIE Boedi OetomoThe purpose of this research is to find out whether social media, e-marketplace and e-commerce have a significant influence on digital technology in Pontianak City. The development of digital technology in information and communication has a relationship with society, information and communication technology as a tool that can be used to study social phenomena that cover broad fields such as trade applications, community services and so on. This research is located in Pontianak City with 105 respondents of MSME actors. Data analysis using SPSS 24 software. The results of this study found that social media has a significant role in digital technology, meanwhile e-marketplace and e-commerce do not have a significant effect.https://myecommerecejournal.com/wp-content/uploads/2022-issue2/2mecj2022-69-71.pdfdigital technologyinformation technologycommunication technologypontianak city msmes |
| spellingShingle | Hilda Yulia Girang Permata Gusti ANALYSIS OF THE UTILIZATION OF DIGITAL TECHNOLOGY FOR MSMES IN THE CITY OF PONTIANAK – INDONESIA Malaysian E Commerce Journal digital technology information technology communication technology pontianak city msmes |
| title | ANALYSIS OF THE UTILIZATION OF DIGITAL TECHNOLOGY FOR MSMES IN THE CITY OF PONTIANAK – INDONESIA |
| title_full | ANALYSIS OF THE UTILIZATION OF DIGITAL TECHNOLOGY FOR MSMES IN THE CITY OF PONTIANAK – INDONESIA |
| title_fullStr | ANALYSIS OF THE UTILIZATION OF DIGITAL TECHNOLOGY FOR MSMES IN THE CITY OF PONTIANAK – INDONESIA |
| title_full_unstemmed | ANALYSIS OF THE UTILIZATION OF DIGITAL TECHNOLOGY FOR MSMES IN THE CITY OF PONTIANAK – INDONESIA |
| title_short | ANALYSIS OF THE UTILIZATION OF DIGITAL TECHNOLOGY FOR MSMES IN THE CITY OF PONTIANAK – INDONESIA |
| title_sort | analysis of the utilization of digital technology for msmes in the city of pontianak indonesia |
| topic | digital technology information technology communication technology pontianak city msmes |
| url | https://myecommerecejournal.com/wp-content/uploads/2022-issue2/2mecj2022-69-71.pdf |
| work_keys_str_mv | AT hilda analysisoftheutilizationofdigitaltechnologyformsmesinthecityofpontianakindonesia AT yulia analysisoftheutilizationofdigitaltechnologyformsmesinthecityofpontianakindonesia AT girangpermatagusti analysisoftheutilizationofdigitaltechnologyformsmesinthecityofpontianakindonesia |