Implementation and management of e-marketing in the Croatian publishing industry
<div>E-marketing started to develop as a result of an extensive advancement of information and communication technology, i.e., changes prompted by that process in the field of electronic media in particular over the last decade. As a contemporary concept, e-marketing offered answers to questio...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zadar
2010-07-01
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| Series: | Libellarium: Journal for the Research of Writing, Books, and Cultural Heritage Institutions |
| Subjects: | |
| Online Access: | http://libellarium.org/index.php/libellarium/article/view/147 |