Ensuring the Success of Unorganized Retail Supply Chains of Current Times- A Developing Nation Perspective

The goal of this study is to identify and evaluate key success factors (CSF) for unorganized retail supply chain management (UORSCM). The interpretative structural modelling (ISM) approach is applied for analyzing the CSFs. In India, the unorganized fast-moving consumer goods (FMCG) retail sector oc...

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Main Authors: Neha Gupta, Surya Prakash, Ashish Kumar
Format: Article
Language:English
Published: Ram Arti Publishers 2023-10-01
Series:International Journal of Mathematical, Engineering and Management Sciences
Subjects:
Online Access:https://www.ijmems.in/cms/storage/app/public/uploads/volumes/51-IJMEMS-23-0197-8-5-896-911-2023.pdf
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author Neha Gupta
Surya Prakash
Ashish Kumar
author_facet Neha Gupta
Surya Prakash
Ashish Kumar
author_sort Neha Gupta
collection DOAJ
description The goal of this study is to identify and evaluate key success factors (CSF) for unorganized retail supply chain management (UORSCM). The interpretative structural modelling (ISM) approach is applied for analyzing the CSFs. In India, the unorganized fast-moving consumer goods (FMCG) retail sector occupies a sizable amount of space and makes a significant GDP contribution. A total of 13 CSFs are analyzed, and to determine their driving and dependency power, MICMAC analysis is carried out. The outcome demonstrates that unorganized retailing suffers a variety of difficulties, like, the arrival of new competitors, product substitution, supplier problems, buyer threats, an increase in organized retailers, and co-manufacturer threats, in developing country settings. The factors with the highest positive impact are service quality in FMCG retail, time management at stores, product quality, and spoilage adjustment in retail. The factors, service quality in retail, time management at stores, and product quality have resulted in the highest driving power and lowest dependence power to attain the desired performance of UORSCM. The study’s findings also indicate that by focusing on these factors, unorganized retailers can efficiently handle customers.
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spelling doaj.art-949ebc540b2f48c897049d1546c2f65c2023-08-19T09:57:12ZengRam Arti PublishersInternational Journal of Mathematical, Engineering and Management Sciences2455-77492023-10-0185896911https://doi.org/10.33889/IJMEMS.2023.8.5.051Ensuring the Success of Unorganized Retail Supply Chains of Current Times- A Developing Nation PerspectiveNeha Gupta0Surya Prakash1Ashish Kumar2School of Commerce & Management, Starex University, Gurugram, Haryana, India.Operations Management Department, Great Lakes Institute of Management, Gurgaon, Haryana, India.School of Commerce & Management, Starex University, Gurugram, Haryana, India.The goal of this study is to identify and evaluate key success factors (CSF) for unorganized retail supply chain management (UORSCM). The interpretative structural modelling (ISM) approach is applied for analyzing the CSFs. In India, the unorganized fast-moving consumer goods (FMCG) retail sector occupies a sizable amount of space and makes a significant GDP contribution. A total of 13 CSFs are analyzed, and to determine their driving and dependency power, MICMAC analysis is carried out. The outcome demonstrates that unorganized retailing suffers a variety of difficulties, like, the arrival of new competitors, product substitution, supplier problems, buyer threats, an increase in organized retailers, and co-manufacturer threats, in developing country settings. The factors with the highest positive impact are service quality in FMCG retail, time management at stores, product quality, and spoilage adjustment in retail. The factors, service quality in retail, time management at stores, and product quality have resulted in the highest driving power and lowest dependence power to attain the desired performance of UORSCM. The study’s findings also indicate that by focusing on these factors, unorganized retailers can efficiently handle customers.https://www.ijmems.in/cms/storage/app/public/uploads/volumes/51-IJMEMS-23-0197-8-5-896-911-2023.pdfunorganized retailsupply chain managementinterpretative structural modelling (ism)fast-moving consumer goods (fmcg)india
spellingShingle Neha Gupta
Surya Prakash
Ashish Kumar
Ensuring the Success of Unorganized Retail Supply Chains of Current Times- A Developing Nation Perspective
International Journal of Mathematical, Engineering and Management Sciences
unorganized retail
supply chain management
interpretative structural modelling (ism)
fast-moving consumer goods (fmcg)
india
title Ensuring the Success of Unorganized Retail Supply Chains of Current Times- A Developing Nation Perspective
title_full Ensuring the Success of Unorganized Retail Supply Chains of Current Times- A Developing Nation Perspective
title_fullStr Ensuring the Success of Unorganized Retail Supply Chains of Current Times- A Developing Nation Perspective
title_full_unstemmed Ensuring the Success of Unorganized Retail Supply Chains of Current Times- A Developing Nation Perspective
title_short Ensuring the Success of Unorganized Retail Supply Chains of Current Times- A Developing Nation Perspective
title_sort ensuring the success of unorganized retail supply chains of current times a developing nation perspective
topic unorganized retail
supply chain management
interpretative structural modelling (ism)
fast-moving consumer goods (fmcg)
india
url https://www.ijmems.in/cms/storage/app/public/uploads/volumes/51-IJMEMS-23-0197-8-5-896-911-2023.pdf
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AT suryaprakash ensuringthesuccessofunorganizedretailsupplychainsofcurrenttimesadevelopingnationperspective
AT ashishkumar ensuringthesuccessofunorganizedretailsupplychainsofcurrenttimesadevelopingnationperspective