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هر سازمانی برای تداوم فعالیت های خود، نیاز به کسب درآمد و منابع اعتباری دارد. یکی از مهمترین طرق تامین منابع، فروش کالاها، خدمات و ایدهها می باشند. نقشی مدیریت بازاریابی در اقتصاد خرد و کلان و برنامه ریزیهای هر کشور فوق العاده حساس است. در مقاله حاضر هشت نوع་مختلف بازاریابی برای کالاها، خدمات و ایده...

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Bibliographic Details
Main Author:	abdol rahim ebrahimi
Format:	Article
Language:	fas
Published:	Allameh Tabataba'i University Press 1994-02-01
Series:	مطالعات مدیریت بهبود و تحول
Online Access:	https://jmsd.atu.ac.ir/article_5394_d6f118b46d542c9c53051c1acfde58a8.pdf

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