Study and identification of mobile commerce expansion obstacles in Iran
Mobile Commerce is defined as “The use of wireless technology to provide convenient, personalized and location-based service to your customers, employees and partners”. Here in this research we brought application, network, infrastructure, location, security, technical, ethical and legal obstacle in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2012-08-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_1140_cf94e9e488d3d65e98f4f1ab806e7c51.pdf |
| Summary: | Mobile Commerce is defined as “The use of wireless technology to provide convenient, personalized and location-based service to your customers, employees and partners”. Here in this research we brought application, network, infrastructure, location, security, technical, ethical and legal obstacle into consideration and all proved to be influential unless the location. In this current paper obstacles are identified and put in order of importance according to technicians and experts in information and communication technologies and analyzed by Factor Analysis and Friedman proven statistical tests. |
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| ISSN: | 2821-0964 2821-0816 |