The Influence of Human Values on Holiday Destination Choice in Australia and Brazil
Allen and Ng (1999a) proposed a conceptual framework of how consumers’ choice of services may be influenced by the human values that they endorse. The aim of this study is to observe which implications cultural differences had on holiday destination choice. The sample consisted of 793 participants (...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2007-09-01
|
| Series: | BAR: Brazilian Administration Review |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_579.pdf |
| _version_ | 1797970802137628672 |
|---|---|
| author | Amalia Raquel Pérez-Nebra Claudio Vaz Torres |
| author_facet | Amalia Raquel Pérez-Nebra Claudio Vaz Torres |
| author_sort | Amalia Raquel Pérez-Nebra |
| collection | DOAJ |
| description | Allen and Ng (1999a) proposed a conceptual framework of how consumers’ choice of services may be influenced by the human values that they endorse. The aim of this study is to observe which implications cultural differences had on holiday destination choice. The sample consisted of 793 participants (52% Brazilians, 48% Australians; 51% Male; average age = 25y; Education 52% High School), who answered a questionnaire containing: the vertical-horizontal individualism-collectivism Values Scale, the Meaning and Judgment Scale, a Holiday Destination Measure, a Consumption Behavior Measure, and demographics page. The main effect of the country on cultural patterns between Brazil and Australia was observed. The individualist Australians preferred a piecemeal judgment and placed more importance on tangible attributes. Brazilians, who scored higher on collectivism, used affective judgment more. These and other results are discussed in terms of the validity of the model for individuals who endorse cultural values other than individualism. |
| first_indexed | 2024-04-11T03:22:42Z |
| format | Article |
| id | doaj.art-94d95af26b614fe5930ef410e9f913f0 |
| institution | Directory Open Access Journal |
| issn | 1807-7692 |
| language | English |
| last_indexed | 2024-04-11T03:22:42Z |
| publishDate | 2007-09-01 |
| publisher | Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) |
| record_format | Article |
| series | BAR: Brazilian Administration Review |
| spelling | doaj.art-94d95af26b614fe5930ef410e9f913f02023-01-02T08:28:52ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)BAR: Brazilian Administration Review1807-76922007-09-01436376The Influence of Human Values on Holiday Destination Choice in Australia and BrazilAmalia Raquel Pérez-NebraClaudio Vaz TorresAllen and Ng (1999a) proposed a conceptual framework of how consumers’ choice of services may be influenced by the human values that they endorse. The aim of this study is to observe which implications cultural differences had on holiday destination choice. The sample consisted of 793 participants (52% Brazilians, 48% Australians; 51% Male; average age = 25y; Education 52% High School), who answered a questionnaire containing: the vertical-horizontal individualism-collectivism Values Scale, the Meaning and Judgment Scale, a Holiday Destination Measure, a Consumption Behavior Measure, and demographics page. The main effect of the country on cultural patterns between Brazil and Australia was observed. The individualist Australians preferred a piecemeal judgment and placed more importance on tangible attributes. Brazilians, who scored higher on collectivism, used affective judgment more. These and other results are discussed in terms of the validity of the model for individuals who endorse cultural values other than individualism.http://www.anpad.org.br/periodicos/arq_pdf/a_579.pdfconsumer behaviordestination choicehuman valuesproduct judgment and meaningtwo-route model. |
| spellingShingle | Amalia Raquel Pérez-Nebra Claudio Vaz Torres The Influence of Human Values on Holiday Destination Choice in Australia and Brazil BAR: Brazilian Administration Review consumer behavior destination choice human values product judgment and meaning two-route model. |
| title | The Influence of Human Values on Holiday Destination Choice in Australia and Brazil |
| title_full | The Influence of Human Values on Holiday Destination Choice in Australia and Brazil |
| title_fullStr | The Influence of Human Values on Holiday Destination Choice in Australia and Brazil |
| title_full_unstemmed | The Influence of Human Values on Holiday Destination Choice in Australia and Brazil |
| title_short | The Influence of Human Values on Holiday Destination Choice in Australia and Brazil |
| title_sort | influence of human values on holiday destination choice in australia and brazil |
| topic | consumer behavior destination choice human values product judgment and meaning two-route model. |
| url | http://www.anpad.org.br/periodicos/arq_pdf/a_579.pdf |
| work_keys_str_mv | AT amaliaraquelpereznebra theinfluenceofhumanvaluesonholidaydestinationchoiceinaustraliaandbrazil AT claudiovaztorres theinfluenceofhumanvaluesonholidaydestinationchoiceinaustraliaandbrazil AT amaliaraquelpereznebra influenceofhumanvaluesonholidaydestinationchoiceinaustraliaandbrazil AT claudiovaztorres influenceofhumanvaluesonholidaydestinationchoiceinaustraliaandbrazil |