Assessment of users' adoption behaviour for stock market investment through online applications
Investing in stocks has become increasingly accessible, with beginners able to start an account via a brokerage's website or mobile app with very little money. Online trading through applications allows you to trade independently without a broker's interference. This not only lowers the ov...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-09-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844023067324 |
| _version_ | 1797669850871496704 |
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| author | Amar Johri Mohammad Wasiq Harpreet Kaur Mohammad Asif |
| author_facet | Amar Johri Mohammad Wasiq Harpreet Kaur Mohammad Asif |
| author_sort | Amar Johri |
| collection | DOAJ |
| description | Investing in stocks has become increasingly accessible, with beginners able to start an account via a brokerage's website or mobile app with very little money. Online trading through applications allows you to trade independently without a broker's interference. This not only lowers the overall cost of trading but also makes it hassle-free, increasing the value of the business significantly. Using an online trading account gives an investor more control. This paper examined the user's perspective on stock market investment through online applications. The impact of users' awareness, benefits & choice of investment, reliability, safety, risk-related factors, financial literacy, technical aspect, and dependency was analyzed on users' adoption behaviour. An empirical survey with a valid sample of 424 respondents from India was collected from the respondent and analyzed using descriptive analysis, correlation analysis, reliability analysis, analysis of variance, and regression analysis. Results indicated that users' awareness, benefits & choice of investment, reliability, safety, risk-related factors, financial literacy, technical aspect, and dependency significantly influence the users' adoption behaviour in using stock trading applications. The findings will assist potential investors in comprehending the factors influencing the adoption of such apps and aiding the organizations engaged in operating or creating such applications in understanding user behaviour, which will significantly add value to the society at large. |
| first_indexed | 2024-03-11T20:50:47Z |
| format | Article |
| id | doaj.art-94de50c0fe0a4649a4a9cf40ff913dfc |
| institution | Directory Open Access Journal |
| issn | 2405-8440 |
| language | English |
| last_indexed | 2024-03-11T20:50:47Z |
| publishDate | 2023-09-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Heliyon |
| spelling | doaj.art-94de50c0fe0a4649a4a9cf40ff913dfc2023-10-01T05:59:57ZengElsevierHeliyon2405-84402023-09-0199e19524Assessment of users' adoption behaviour for stock market investment through online applicationsAmar Johri0Mohammad Wasiq1Harpreet Kaur2Mohammad Asif3College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, 11673, Saudi Arabia; Corresponding author.College of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, 11673, Saudi ArabiaMinerva Institute of Management and Technology, Dehradun, IndiaCollege of Administrative and Financial Sciences, Saudi Electronic University, Riyadh, 11673, Saudi ArabiaInvesting in stocks has become increasingly accessible, with beginners able to start an account via a brokerage's website or mobile app with very little money. Online trading through applications allows you to trade independently without a broker's interference. This not only lowers the overall cost of trading but also makes it hassle-free, increasing the value of the business significantly. Using an online trading account gives an investor more control. This paper examined the user's perspective on stock market investment through online applications. The impact of users' awareness, benefits & choice of investment, reliability, safety, risk-related factors, financial literacy, technical aspect, and dependency was analyzed on users' adoption behaviour. An empirical survey with a valid sample of 424 respondents from India was collected from the respondent and analyzed using descriptive analysis, correlation analysis, reliability analysis, analysis of variance, and regression analysis. Results indicated that users' awareness, benefits & choice of investment, reliability, safety, risk-related factors, financial literacy, technical aspect, and dependency significantly influence the users' adoption behaviour in using stock trading applications. The findings will assist potential investors in comprehending the factors influencing the adoption of such apps and aiding the organizations engaged in operating or creating such applications in understanding user behaviour, which will significantly add value to the society at large.http://www.sciencedirect.com/science/article/pii/S2405844023067324Stock marketOnline applicationsUser behaviourInvestment: stock trading |
| spellingShingle | Amar Johri Mohammad Wasiq Harpreet Kaur Mohammad Asif Assessment of users' adoption behaviour for stock market investment through online applications Heliyon Stock market Online applications User behaviour Investment: stock trading |
| title | Assessment of users' adoption behaviour for stock market investment through online applications |
| title_full | Assessment of users' adoption behaviour for stock market investment through online applications |
| title_fullStr | Assessment of users' adoption behaviour for stock market investment through online applications |
| title_full_unstemmed | Assessment of users' adoption behaviour for stock market investment through online applications |
| title_short | Assessment of users' adoption behaviour for stock market investment through online applications |
| title_sort | assessment of users adoption behaviour for stock market investment through online applications |
| topic | Stock market Online applications User behaviour Investment: stock trading |
| url | http://www.sciencedirect.com/science/article/pii/S2405844023067324 |
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