Totemism and exclusivism: A case study of Tolak Angin advertising with figure of Rhenald Kasali from Indonesia
AbstractTotemism and exclusivism are currently a concern of advertisers in presenting their work in connection with the tendency of people to worship or glorify something, in the form of objects or people and to consider themselves as part of a community. This tendency is used to attract consumers’...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-12-01
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| Series: | Cogent Arts & Humanities |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311983.2023.2241272 |