Increasing Readiness to Grow Traffic Safety Culture and Adopt the Safe System Approach: A Story of the Washington Traffic Safety Commission

Growing traffic safety culture and adopting the Safe System approach are strategies to support achieving a vision of zero traffic fatalities and serious injuries. However, adopting these strategies requires organizational change. Change is more likely to occur and be sustained by growing organizatio...

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Main Authors: Jay Otto, Nic Ward, Kari Finley, Shelly T. Baldwin, Wade Alonzo
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-07-01
Series:Frontiers in Future Transportation
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/ffutr.2022.964630/full
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author Jay Otto
Nic Ward
Kari Finley
Shelly T. Baldwin
Wade Alonzo
author_facet Jay Otto
Nic Ward
Kari Finley
Shelly T. Baldwin
Wade Alonzo
author_sort Jay Otto
collection DOAJ
description Growing traffic safety culture and adopting the Safe System approach are strategies to support achieving a vision of zero traffic fatalities and serious injuries. However, adopting these strategies requires organizational change. Change is more likely to occur and be sustained by growing organizational readiness for change. Change readiness is driven by perceptions that 1) the change aligns with the organization’s culture 2) the organization (e.g., leadership, staff), is committed to the change, and 3) the organization has the resources necessary to make the change. The Washington Traffic Safety Commission has been engaged in a change process that focuses on growing traffic safety culture and adopting the Safe System approach for many years. This article shares insights from their journey that other organizations can use to bolster their own change efforts.
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spelling doaj.art-94ebab47351e493b94a05dd841523f732022-12-22T03:39:52ZengFrontiers Media S.A.Frontiers in Future Transportation2673-52102022-07-01310.3389/ffutr.2022.964630964630Increasing Readiness to Grow Traffic Safety Culture and Adopt the Safe System Approach: A Story of the Washington Traffic Safety CommissionJay Otto0Nic Ward1Kari Finley2Shelly T. Baldwin3Wade Alonzo4Montana State University, Bozeman, MT, United StatesMontana State University, Bozeman, MT, United StatesMontana State University, Bozeman, MT, United StatesWashington Traffic Safety Commission, Olympia, WA, United StatesWashington Traffic Safety Commission, Olympia, WA, United StatesGrowing traffic safety culture and adopting the Safe System approach are strategies to support achieving a vision of zero traffic fatalities and serious injuries. However, adopting these strategies requires organizational change. Change is more likely to occur and be sustained by growing organizational readiness for change. Change readiness is driven by perceptions that 1) the change aligns with the organization’s culture 2) the organization (e.g., leadership, staff), is committed to the change, and 3) the organization has the resources necessary to make the change. The Washington Traffic Safety Commission has been engaged in a change process that focuses on growing traffic safety culture and adopting the Safe System approach for many years. This article shares insights from their journey that other organizations can use to bolster their own change efforts.https://www.frontiersin.org/articles/10.3389/ffutr.2022.964630/fulltraffic safetyvision zerosafe system approachsafety culturechange readiness (CR)
spellingShingle Jay Otto
Nic Ward
Kari Finley
Shelly T. Baldwin
Wade Alonzo
Increasing Readiness to Grow Traffic Safety Culture and Adopt the Safe System Approach: A Story of the Washington Traffic Safety Commission
Frontiers in Future Transportation
traffic safety
vision zero
safe system approach
safety culture
change readiness (CR)
title Increasing Readiness to Grow Traffic Safety Culture and Adopt the Safe System Approach: A Story of the Washington Traffic Safety Commission
title_full Increasing Readiness to Grow Traffic Safety Culture and Adopt the Safe System Approach: A Story of the Washington Traffic Safety Commission
title_fullStr Increasing Readiness to Grow Traffic Safety Culture and Adopt the Safe System Approach: A Story of the Washington Traffic Safety Commission
title_full_unstemmed Increasing Readiness to Grow Traffic Safety Culture and Adopt the Safe System Approach: A Story of the Washington Traffic Safety Commission
title_short Increasing Readiness to Grow Traffic Safety Culture and Adopt the Safe System Approach: A Story of the Washington Traffic Safety Commission
title_sort increasing readiness to grow traffic safety culture and adopt the safe system approach a story of the washington traffic safety commission
topic traffic safety
vision zero
safe system approach
safety culture
change readiness (CR)
url https://www.frontiersin.org/articles/10.3389/ffutr.2022.964630/full
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