| Summary: | The relationship between interaction, normative force behavior in organizations and altruistic values are interpreted as altruistic normative interaction variables. This variable was built as a renewal in exploring between concepts. Based on social action theory, symbolic interaction theory, compliance theory, and value theory as well as support from previous research studies, the concept of altruistic normative interaction emerged. The concept of altruistic normative interaction is defined as Relationships that take place verbally in an interpersonal order that is carried out reciprocally and continuously in organizations with moral involvement in a positive value orientation that puts social interests and welfare of others first. This concept is expected to be a behavioral renewal variable in the organization and is expected to be a trigger in developing and improving individuals in the organization / company.
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