Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising

Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising

This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and build trust. Using cutting-edge consumer neuroscien...

Full description

Bibliographic Details
Main Authors: Vincenzo Russo, Marco Bilucaglia, Chiara Casiraghi, Simone Chiarelli, Martina Columbano, Alessandro Fici, Fiamma Rivetti, Cristina Rossi, Riccardo Valesi, Margherita Zito
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-10-01
Series:Frontiers in Psychology
Subjects:
neuromarketing
neuroselling
infomercials
EEG
call-to-action
purchase intention
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1238879/full

Similar Items

Similar Items