Donor orientation and service quality: Key factors in active blood donors' satisfaction and loyalty.
Faced with the increasing demand for blood and greater restrictions on ensuring the safety of transfusions, voluntary donation is currently the only and best alternative for the health system to have a sustainable and safe blood supply. In this context, one of the primary strategies of blood transfu...
Main Authors: | Josefa D Martín-Santana, María Katiuska Cabrera-Suárez, María de la Cruz Déniz-Déniz, Eva Reinares-Lara |
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Format: | Article |
Language: | English |
Published: |
Public Library of Science (PLoS)
2021-01-01
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Series: | PLoS ONE |
Online Access: | https://doi.org/10.1371/journal.pone.0255112 |
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