Are relational capital and marketing important? The case of the wood sector of Galicia (Spain) and Portugal
This paper examines the importance of marketing and relational capital in value addition. We studied the effect that relational capital has in the timber and related industries of Galicia (Spain) and Portugal for 2002–2018. The industry is characterized by a large number of SMEs, many of them opera...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2023-11-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://jeelm.vgtu.lt/index.php/BTP/article/view/18028 |
| _version_ | 1797327634493865984 |
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| author | Carlos-Maria Fernandez Jardón Amândio F. C. da Silva |
| author_facet | Carlos-Maria Fernandez Jardón Amândio F. C. da Silva |
| author_sort | Carlos-Maria Fernandez Jardón |
| collection | DOAJ |
| description |
This paper examines the importance of marketing and relational capital in value addition. We studied the effect that relational capital has in the timber and related industries of Galicia (Spain) and Portugal for 2002–2018. The industry is characterized by a large number of SMEs, many of them operating in the subsistence and unorganized sectors. Direct marketing and personal contacts with clients are forms of enhancing the relational capital and to add value. The wood sector was divided into three major groups, namely: extraction, conversion and finished products, and using a panel data model, the value addition created by relational capital and the effect that direct marketing can have on the business were measured. While relational capital helps in creating value, its effect is not the same in every sector, implying that much has to be done by managers and CEOs to improve company relationships with stakeholders to develop business alliances.
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| first_indexed | 2024-03-08T06:41:21Z |
| format | Article |
| id | doaj.art-95312e749a074a50872642e646b9762e |
| institution | Directory Open Access Journal |
| issn | 1648-0627 1822-4202 |
| language | English |
| last_indexed | 2024-03-08T06:41:21Z |
| publishDate | 2023-11-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Business: Theory and Practice |
| spelling | doaj.art-95312e749a074a50872642e646b9762e2024-02-03T08:43:07ZengVilnius Gediminas Technical UniversityBusiness: Theory and Practice1648-06271822-42022023-11-0124210.3846/btp.2023.18028Are relational capital and marketing important? The case of the wood sector of Galicia (Spain) and PortugalCarlos-Maria Fernandez Jardón0Amândio F. C. da Silva1FCEE, Universidade de Vigo, Vigo, SpainISCA, Universidade de Aveiro, GOVCOPP, Aveiro, Portugal; FCHS, Universidade Fernando Pessoa, Porto, Portugal This paper examines the importance of marketing and relational capital in value addition. We studied the effect that relational capital has in the timber and related industries of Galicia (Spain) and Portugal for 2002–2018. The industry is characterized by a large number of SMEs, many of them operating in the subsistence and unorganized sectors. Direct marketing and personal contacts with clients are forms of enhancing the relational capital and to add value. The wood sector was divided into three major groups, namely: extraction, conversion and finished products, and using a panel data model, the value addition created by relational capital and the effect that direct marketing can have on the business were measured. While relational capital helps in creating value, its effect is not the same in every sector, implying that much has to be done by managers and CEOs to improve company relationships with stakeholders to develop business alliances. https://jeelm.vgtu.lt/index.php/BTP/article/view/18028intellectual capitalrelational capitalwood sectorvalue additionforestryintangibles |
| spellingShingle | Carlos-Maria Fernandez Jardón Amândio F. C. da Silva Are relational capital and marketing important? The case of the wood sector of Galicia (Spain) and Portugal Business: Theory and Practice intellectual capital relational capital wood sector value addition forestry intangibles |
| title | Are relational capital and marketing important? The case of the wood sector of Galicia (Spain) and Portugal |
| title_full | Are relational capital and marketing important? The case of the wood sector of Galicia (Spain) and Portugal |
| title_fullStr | Are relational capital and marketing important? The case of the wood sector of Galicia (Spain) and Portugal |
| title_full_unstemmed | Are relational capital and marketing important? The case of the wood sector of Galicia (Spain) and Portugal |
| title_short | Are relational capital and marketing important? The case of the wood sector of Galicia (Spain) and Portugal |
| title_sort | are relational capital and marketing important the case of the wood sector of galicia spain and portugal |
| topic | intellectual capital relational capital wood sector value addition forestry intangibles |
| url | https://jeelm.vgtu.lt/index.php/BTP/article/view/18028 |
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