Customer Segmentation in Pharmaceutical Industry Assisting the Decision Making of Marketing and Sales Managers Based on RFML Model.
In pharmaceutical industries, marketing and sales managers face many sales data from distributor companies. One of the methods that might help them to control the market, competing with rivals, devising the best plan to increase the sales and finally organizing the business activities, is to know ab...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2017-02-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_61303_2a5fd9855e24faa379b329c7ca9d06fb.pdf |