The deep time of the screen, and its forgotten etymology

While “screen” is usually considered a word with a Nordic origin, its older and forgotten classical root shows that its semantic field is more curious than media archaeology commonly thinks. Above all, this proves the existence of a long-lasting connection between the screen and the act of seeing, a...

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Main Author: Giorgio Avezzù
Format: Article
Language:English
Published: Taylor & Francis Group 2019-01-01
Series:Journal of Aesthetics & Culture
Subjects:
Online Access:http://dx.doi.org/10.1080/20004214.2019.1610296
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author Giorgio Avezzù
author_facet Giorgio Avezzù
author_sort Giorgio Avezzù
collection DOAJ
description While “screen” is usually considered a word with a Nordic origin, its older and forgotten classical root shows that its semantic field is more curious than media archaeology commonly thinks. Above all, this proves the existence of a long-lasting connection between the screen and the act of seeing, and the very notion of spectacle in its broader sense. Such a different—Latin, Epicurean—etymology of “screen” can put the idea of separation at the heart of the concept of spectacle. From this perspective, the value of a spectacle stems from a vision of difference—the act of spectating being both detached and detaching, as it enables the spectators to take themselves out of the picture, and thus to draw a morale from what they regard as other than themselves. If we bring this understanding of “screen” to the field of film theory, we deal with an idea of experience that has less to do with the notion of engagement adopted by contemporary approaches focusing on affect, emotion, cognition (and neuroscience), and more to do with the disengagement of the spectator from whatever is represented, and even more to do with the added value that such disengagement brings forth.
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spelling doaj.art-9582d7df43b642e789add5813d7228762022-12-21T23:53:19ZengTaylor & Francis GroupJournal of Aesthetics & Culture2000-42142019-01-0111110.1080/20004214.2019.16102961610296The deep time of the screen, and its forgotten etymologyGiorgio Avezzù0Università di BolognaWhile “screen” is usually considered a word with a Nordic origin, its older and forgotten classical root shows that its semantic field is more curious than media archaeology commonly thinks. Above all, this proves the existence of a long-lasting connection between the screen and the act of seeing, and the very notion of spectacle in its broader sense. Such a different—Latin, Epicurean—etymology of “screen” can put the idea of separation at the heart of the concept of spectacle. From this perspective, the value of a spectacle stems from a vision of difference—the act of spectating being both detached and detaching, as it enables the spectators to take themselves out of the picture, and thus to draw a morale from what they regard as other than themselves. If we bring this understanding of “screen” to the field of film theory, we deal with an idea of experience that has less to do with the notion of engagement adopted by contemporary approaches focusing on affect, emotion, cognition (and neuroscience), and more to do with the disengagement of the spectator from whatever is represented, and even more to do with the added value that such disengagement brings forth.http://dx.doi.org/10.1080/20004214.2019.1610296screenmedia archaeologyscreenologydeep timedisengagementcernere
spellingShingle Giorgio Avezzù
The deep time of the screen, and its forgotten etymology
Journal of Aesthetics & Culture
screen
media archaeology
screenology
deep time
disengagement
cernere
title The deep time of the screen, and its forgotten etymology
title_full The deep time of the screen, and its forgotten etymology
title_fullStr The deep time of the screen, and its forgotten etymology
title_full_unstemmed The deep time of the screen, and its forgotten etymology
title_short The deep time of the screen, and its forgotten etymology
title_sort deep time of the screen and its forgotten etymology
topic screen
media archaeology
screenology
deep time
disengagement
cernere
url http://dx.doi.org/10.1080/20004214.2019.1610296
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