Perspectives and Limitations of Neuromarketing Research Methods
In the modern world consumers are overwhelmed with advertising messages and competition among advertisers is becoming harder. That is why there is a need to develop effective marketing messages that will affect people subconsciousness. In this regard, neuromarketing appears as a research tool for me...
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| Format: | Article |
| Language: | Russian |
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Government of the Russian Federation, Financial University
2019-01-01
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| Series: | Управленческие науки |
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| Online Access: | https://managementscience.fa.ru/jour/article/view/178 |