ANALYSIS OF THE INFLUENCE OF SALES RETAIL MIX ON CONSUMER SATISFACTION AT THE VIVA PET SHOP OF SUKOHARJO
Managing Viva Pet Shop in Sukoharjo Regency realizes that the business provides equipment and everything related to pets, it's very similar to a business that supplies children and toddlers. The emotions of the customer are key there, so sometimes the prices are not so major consideration. Avai...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IJBLE Scientific Publications Community Inc.
2023-02-01
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| Series: | International Journal of Business, Law, and Education |
| Online Access: | https://ijble.com/index.php/journal/article/view/125 |
| _version_ | 1811173027895836672 |
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| author | Eva Putri Purnamasari Laksono Sumarto Abdullah Zailani |
| author_facet | Eva Putri Purnamasari Laksono Sumarto Abdullah Zailani |
| author_sort | Eva Putri Purnamasari |
| collection | DOAJ |
| description | Managing Viva Pet Shop in Sukoharjo Regency realizes that the business provides equipment and everything related to pets, it's very similar to a business that supplies children and toddlers. The emotions of the customer are key there, so sometimes the prices are not so major consideration. Available products, quality of service, the building, the location, and also to determine consumer satisfaction pet shop. So in the purchase of the product for a beloved pet, the consumer will have a lot of consideration to determine the pet shop that he would visit to buy the needs of the pet. The purpose of this study is to determine whether there is an influence on retail sales mi to the satisfaction of the consumer at the Pet Shop Sukoharjo. This research is quantitative descriptive using descriptive statistical analysis, the classical assumption, multiple linear regression, and hypothesis testing. Data collection using a questionnaire with a Likert scale of 5 points. The results of this study stated that there is an influence in retail sales mi to the satisfaction of the consumer at the Pet Shop Sukoharjo. |
| first_indexed | 2024-04-10T17:40:09Z |
| format | Article |
| id | doaj.art-958fb6649f664d3eb4b1e4a97ee484b2 |
| institution | Directory Open Access Journal |
| issn | 2747-139X |
| language | English |
| last_indexed | 2024-04-10T17:40:09Z |
| publishDate | 2023-02-01 |
| publisher | IJBLE Scientific Publications Community Inc. |
| record_format | Article |
| series | International Journal of Business, Law, and Education |
| spelling | doaj.art-958fb6649f664d3eb4b1e4a97ee484b22023-02-03T14:10:05ZengIJBLE Scientific Publications Community Inc.International Journal of Business, Law, and Education2747-139X2023-02-0141788910.56442/ijble.v4i1.125130ANALYSIS OF THE INFLUENCE OF SALES RETAIL MIX ON CONSUMER SATISFACTION AT THE VIVA PET SHOP OF SUKOHARJOEva Putri Purnamasari0Laksono Sumarto1Abdullah Zailani2Universitas Tunas PembangunanTunas Pembangunan University, Banjarsari, SurakartaTunas Pembangunan University, Banjarsari, SurakartaManaging Viva Pet Shop in Sukoharjo Regency realizes that the business provides equipment and everything related to pets, it's very similar to a business that supplies children and toddlers. The emotions of the customer are key there, so sometimes the prices are not so major consideration. Available products, quality of service, the building, the location, and also to determine consumer satisfaction pet shop. So in the purchase of the product for a beloved pet, the consumer will have a lot of consideration to determine the pet shop that he would visit to buy the needs of the pet. The purpose of this study is to determine whether there is an influence on retail sales mi to the satisfaction of the consumer at the Pet Shop Sukoharjo. This research is quantitative descriptive using descriptive statistical analysis, the classical assumption, multiple linear regression, and hypothesis testing. Data collection using a questionnaire with a Likert scale of 5 points. The results of this study stated that there is an influence in retail sales mi to the satisfaction of the consumer at the Pet Shop Sukoharjo.https://ijble.com/index.php/journal/article/view/125 |
| spellingShingle | Eva Putri Purnamasari Laksono Sumarto Abdullah Zailani ANALYSIS OF THE INFLUENCE OF SALES RETAIL MIX ON CONSUMER SATISFACTION AT THE VIVA PET SHOP OF SUKOHARJO International Journal of Business, Law, and Education |
| title | ANALYSIS OF THE INFLUENCE OF SALES RETAIL MIX ON CONSUMER SATISFACTION AT THE VIVA PET SHOP OF SUKOHARJO |
| title_full | ANALYSIS OF THE INFLUENCE OF SALES RETAIL MIX ON CONSUMER SATISFACTION AT THE VIVA PET SHOP OF SUKOHARJO |
| title_fullStr | ANALYSIS OF THE INFLUENCE OF SALES RETAIL MIX ON CONSUMER SATISFACTION AT THE VIVA PET SHOP OF SUKOHARJO |
| title_full_unstemmed | ANALYSIS OF THE INFLUENCE OF SALES RETAIL MIX ON CONSUMER SATISFACTION AT THE VIVA PET SHOP OF SUKOHARJO |
| title_short | ANALYSIS OF THE INFLUENCE OF SALES RETAIL MIX ON CONSUMER SATISFACTION AT THE VIVA PET SHOP OF SUKOHARJO |
| title_sort | analysis of the influence of sales retail mix on consumer satisfaction at the viva pet shop of sukoharjo |
| url | https://ijble.com/index.php/journal/article/view/125 |
| work_keys_str_mv | AT evaputripurnamasari analysisoftheinfluenceofsalesretailmixonconsumersatisfactionatthevivapetshopofsukoharjo AT laksonosumarto analysisoftheinfluenceofsalesretailmixonconsumersatisfactionatthevivapetshopofsukoharjo AT abdullahzailani analysisoftheinfluenceofsalesretailmixonconsumersatisfactionatthevivapetshopofsukoharjo |