PRODUCT ADAPTATIONS IN THE INTERNATIONALIZATION PROCESS OF THE FURNITURE SECTOR COMPANIES IN THE SOUTH OF BRAZIL
Sustaintability is deserving more attention from companies, not only in their market relations but also in their product development strategies, specially those related with brands and packaging. This study analyzed the product adaptations demanded on the exporting efforts of seven furniture comp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2011-06-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/106 |
| _version_ | 1819011335077232640 |
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| author | Marise Mainieri de Ugalde Carina Pasqualotto |
| author_facet | Marise Mainieri de Ugalde Carina Pasqualotto |
| author_sort | Marise Mainieri de Ugalde |
| collection | DOAJ |
| description | Sustaintability is deserving more attention from companies, not only in their market relations but also in their product development strategies, specially those related with brands and packaging. This study analyzed the product adaptations demanded on the exporting efforts of seven furniture companies of the state of Rio Grande do Sul in the South of Brazil. To do this a multiple case study was carried out involving in depth interviews, observation techniques and analysis of documents. The data collected were analyzed for content and categories were defined considering the literature on the subject and opinions of specialists. Main results showed that most companies do not have a defined and deliberated strategy to act in the international scenario and most adaptations were related to product, brands and packaging were made according to requests from importers and aimed, basically. |
| first_indexed | 2024-12-21T01:26:31Z |
| format | Article |
| id | doaj.art-959a97141b9048c2afd2bd338a0ff10d |
| institution | Directory Open Access Journal |
| issn | 1980-4865 |
| language | English |
| last_indexed | 2024-12-21T01:26:31Z |
| publishDate | 2011-06-01 |
| publisher | Escola Superior de Propaganda e Marketing - ESPM |
| record_format | Article |
| series | Internext: Revista Eletrônica de Negócios Internacionais |
| spelling | doaj.art-959a97141b9048c2afd2bd338a0ff10d2022-12-21T19:20:29ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652011-06-0152466510.18568/1980-4865.5246-65103PRODUCT ADAPTATIONS IN THE INTERNATIONALIZATION PROCESS OF THE FURNITURE SECTOR COMPANIES IN THE SOUTH OF BRAZILMarise Mainieri de Ugalde0Carina Pasqualotto1PUCRSIBGEN - Instituto Brasileiro de Gestão de NegóciosSustaintability is deserving more attention from companies, not only in their market relations but also in their product development strategies, specially those related with brands and packaging. This study analyzed the product adaptations demanded on the exporting efforts of seven furniture companies of the state of Rio Grande do Sul in the South of Brazil. To do this a multiple case study was carried out involving in depth interviews, observation techniques and analysis of documents. The data collected were analyzed for content and categories were defined considering the literature on the subject and opinions of specialists. Main results showed that most companies do not have a defined and deliberated strategy to act in the international scenario and most adaptations were related to product, brands and packaging were made according to requests from importers and aimed, basically.https://internext.espm.br/internext/article/view/106sustentabilidade. internacionalização. exportação. setor moveleiro. adpatação de produto. |
| spellingShingle | Marise Mainieri de Ugalde Carina Pasqualotto PRODUCT ADAPTATIONS IN THE INTERNATIONALIZATION PROCESS OF THE FURNITURE SECTOR COMPANIES IN THE SOUTH OF BRAZIL Internext: Revista Eletrônica de Negócios Internacionais sustentabilidade. internacionalização. exportação. setor moveleiro. adpatação de produto. |
| title | PRODUCT ADAPTATIONS IN THE INTERNATIONALIZATION PROCESS OF THE FURNITURE SECTOR COMPANIES IN THE SOUTH OF BRAZIL |
| title_full | PRODUCT ADAPTATIONS IN THE INTERNATIONALIZATION PROCESS OF THE FURNITURE SECTOR COMPANIES IN THE SOUTH OF BRAZIL |
| title_fullStr | PRODUCT ADAPTATIONS IN THE INTERNATIONALIZATION PROCESS OF THE FURNITURE SECTOR COMPANIES IN THE SOUTH OF BRAZIL |
| title_full_unstemmed | PRODUCT ADAPTATIONS IN THE INTERNATIONALIZATION PROCESS OF THE FURNITURE SECTOR COMPANIES IN THE SOUTH OF BRAZIL |
| title_short | PRODUCT ADAPTATIONS IN THE INTERNATIONALIZATION PROCESS OF THE FURNITURE SECTOR COMPANIES IN THE SOUTH OF BRAZIL |
| title_sort | product adaptations in the internationalization process of the furniture sector companies in the south of brazil |
| topic | sustentabilidade. internacionalização. exportação. setor moveleiro. adpatação de produto. |
| url | https://internext.espm.br/internext/article/view/106 |
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