PRODUCT ADAPTATIONS IN THE INTERNATIONALIZATION PROCESS OF THE FURNITURE SECTOR COMPANIES IN THE SOUTH OF BRAZIL

PRODUCT ADAPTATIONS IN THE INTERNATIONALIZATION PROCESS OF THE FURNITURE SECTOR COMPANIES IN THE SOUTH OF BRAZIL

Sustaintability is deserving more attention from companies, not only in their market relations but also in their product development strategies, specially those related with brands and packaging. This study analyzed the product adaptations demanded on the exporting efforts of seven furniture comp...

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Bibliographic Details
Main Authors: Marise Mainieri de Ugalde, Carina Pasqualotto
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2011-06-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
sustentabilidade. internacionalização. exportação. setor moveleiro. adpatação de produto.
Online Access:https://internext.espm.br/internext/article/view/106

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